Wilbur Labs · 1 month ago
Growth Marketer - Digital Marketing
Dallas, TX
Full-time
Hybrid
Senior Level
5+ years expWilbur Labs is the startup studio behind VacationRenter, the fastest growing vacation rental search engine. The Growth Marketer will own strategy and execution across various digital marketing channels to drive user acquisition and optimize conversion events, working closely with cross-functional teams to enhance the user experience.
IncubatorsInternetMobile
Responsibilities
Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
Develop and manage growth strategies for marketing channels and eventually app
Build and execute a performance media strategy
Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
Lead experimentation across creatives, bidding strategies, audiences, and channels
Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
Monitor and report on campaign performance, uncover insights, and iterate quickly
Qualification
Required
5–7+ years of experience in growth or performance marketing
Proven track record of scaling paid campaigns efficiently across multiple channels
Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
Strong analytical mindset with comfort in A/B testing and data analysis
Excellent communication skills and ability to work cross-functionally
Experience with emerging technologies, including AI to automate workflows and increase efficiency
Startup or high-growth company experience is a plus
Preferred
Prior startup experience working at an early-stage company
Background in the travel industry
Demonstrated experience creating and optimizing successful marketing campaigns
Prior experience working on search experience or marketplace products
Experience with marketing attribution modeling
Complex advertising account management experience
Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
Experience leveraging AI tools to generate marketing content (static image and short-form video)
Prior experience working with multiple brands
Benefits
Competitive salary + equity
100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
401(k) with company match
Unlimited, guilt-free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities
Company
Wilbur Labs
Wilbur Labs is a startup studio that turns bold ideas into market-leading companies.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
David Kolodny
Co-Founder
Phil Santoro
Co-Founder
Recent News
FinTech Futures
2025-01-04
Company data provided by crunchbase