RepRally · 5 months ago
Marketing Manager, Rep Growth & Engagement
New York Metropolitan
Full-time
Onsite
Mid, Senior Level
5+ years expRepRally is a VC-backed technology startup based in New York City, focused on building an ecosystem for wholesale commerce. They are seeking a Marketing Manager to drive growth and engagement on their platform, specifically targeting wholesale reps, stores, and brands through targeted campaigns and cross-functional collaboration.
MarketplaceSoftware
Responsibilities
Campaign Development: Create and execute targeted marketing campaigns aimed at driving growth among rep partners and stores, as well as engagement with underlying brands. Ensure campaigns are data-driven and aligned with overall business goals
User Engagement Initiatives: Design and implement initiatives to increase engagement from rep partners and stores, including A/B testing of bonuses, promotions, and other incentives. Focus on driving repeat usage and loyalty across the platform
Segmentation & Personalization: Utilize user segmentation to tailor campaigns and promotions, ensuring personalized experiences for different user groups. Optimize engagement by delivering relevant content and offers to specific segments
ROI Measurement & Optimization: Quantify the ROI of marketing campaigns by implementing robust tracking and analytics. Continuously refine strategies based on performance data to maximize growth and engagement outcomes
Cross-Functional Collaboration: Work closely with Rep Growth & Success, and Brand Partnerships teams to align campaign strategies with product developments and business needs. Ensure cohesive messaging and user experience across all touchpoints
Qualification
Required
5+ years of experience in growth or performance marketing, with a proven track record in driving user acquisition and engagement in a B2B or marketplace environment
Strong analytical skills with the ability to measure campaign success and ROI
Experience with email and text marketing platforms focused on segmentation and personalization
Demonstrated ability to drive growth and engagement through targeted marketing initiatives
Excellent project management and cross-functional collaboration skills
Bachelor's Degree in Marketing, Business, or a related field
Preferred
Experience in a startup or high-growth company is preferred
Benefits
Healthcare: We pay 99% of your medical, dental, and vision coverage.
Unlimited Paid Time Off.
Equity: You'll be contributing to the team's success, so you deserve a share in it. Every employee on our team gets an equity allocation.
Company
RepRally
Developer of a wholesale platform to eliminate the barriers to distribution and broaden consumer access to high-quality products.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
GreylockIndicator Ventures
2024-09-09Series A
2023-11-13Seed
2023-07-01Pre Seed
Leadership Team
Justin Donovan
CEO, Co-Founder
Daryn Lam
Co-Founder
Recent News
muventures
2023-08-30
Company data provided by crunchbase