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Sony Interactive Entertainment · 2 weeks ago

Senior Growth Marketing Analyst

San Mateo, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$161K/yr - $242K/yr

8+ years exp

Sony Interactive Entertainment is a global leader in entertainment known for its PlayStation family of products and services. They are seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies, focusing on marketing program incrementality and audience behavior forecasts.

Consumer GoodsMusicVideo Games

Work & Life Balance

H1B Sponsor Likely

Hiring Manager

Beth Rabinowitz

Responsibilities

Omnichannel Measurement Strategy: Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels

Incrementality Testing: Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale

Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies

Cross Functional Collaboration: Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs

CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness

Market Adaptability and Innovative Optimizations: Have a confirmed background in providing data-based recommendations and insights to support and optimize on a wide range of innovative marketing programs in high potential growth areas

Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns

Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities

Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions

Data Integration: Collaborate with martech, business intelligence, and other analytics teams to integrate data from various sources, ensuring comprehensive analysis and reporting

Partner Communication: Present findings and recommendations to business partners, including senior leadership, in a clear and concise manner

Qualification

Marketing AnalyticsPaid Media ExpertiseCRM Platform ExperienceAdvanced SQLClean Room AnalysisGenerative AI FamiliarityData IntegrationData Project ManagementPassion for GamingCommunication SkillsTeam Collaboration

Required

Bachelor's degree in Marketing, Business Analytics, or a related field

8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics

5+ years of advanced SQL required (Python and/or R a plus)

Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures

Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights

Extensive knowledge of media metrics and media calculations

Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)

Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)

Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)

Familiarity with generative AI and prompt engineering

Outstanding communication and presentation capabilities, skilled at translating complex data into strategic insights and leading team members on standard methodologies

Track record of data project management, thought leadership, and self-direction

Ability to work independently and in a team environment, leading multiple priorities

Passionate about gaming and video game culture

Benefits

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Coveted employee discounts for Sony products

Bonus package

Company

Sony Interactive Entertainment

Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.

Founded in 1993

San Mateo, California, USA

10001+ employees

https://www.sie.com

H1B Sponsorship

Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (290)

2024 (258)

2023 (208)

2022 (279)

2021 (210)

2020 (213)