Amazon · 5 days ago
Principal Product Marketing Manager, Kindle Scribe
Sunnyvale, CA
Full-time
Onsite
Lead/Staff
$153K/yr - $253K/yr
9+ years expAmazon is seeking a customer-obsessed Product Marketing leader for Kindle Scribe, focusing on driving awareness and adoption among enterprise customers. The role involves developing and executing go-to-market strategies, collaborating with sales and product teams, and managing channel partners to ensure successful product launches.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Define and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises
Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives
Drive positioning, messaging, and enterprise market segmentation for new and existing products
Develop and establish a scalable channel strategy to help in launching and scaling Kindle Scribe adoption
Identify, recruit, and manage strategic channel partners to support product launches
Drive partner enablement programs, tools and materials to ensure partner and product success
Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth
Own post-launch evaluation and iterate GTM approaches based on performance and field feedback
Own and drive marketing strategies for new products, collaborating with the marketing team to launch integrated campaigns
Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation
Collaborating with cross-functional teams including Sales, Business Development, Marketing, Partner and Technical Field professionals to determine how to best accelerate growth
Qualification
Required
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred
Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research
Benefits
Equity
Sign-on payments
Medical
Financial
Other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-18
Springfield Business Journal
2026-01-18
2026-01-18
Company data provided by crunchbase