Scott Credit Union · 5 months ago
Digital Marketing Strategist
Edwardsville, IL
Full-time
Hybrid
Mid, Senior Level
$71K/yr - $107K/yr
5+ years expScott Credit Union is seeking a full-time Digital Marketing Strategist to join their Marketing team. The role involves managing the digital strategy across various channels, collaborating with agencies and internal teams to enhance the organization's digital presence, and ensuring alignment with business objectives.
BankingFinancial Services
Responsibilities
Develop, implement, and manage SCU’s digital strategy; independently identify opportunities for improvement and provide recommendations to management on the enhancement of the digital strategy
Using internal and external market analysis and data, anticipate organizational needs and trends and develop a digital plan that increases SCU’s brand awareness
Ensure marketing campaigns align with branding initiatives
Collaborate with external agencies and internal stakeholders to maintain and enhance SCU's digital presence and ensure digital content is aligned with the digital strategy
Connect digital marketing initiatives to overarching business goals, demonstrating strong business acumen
Lead and manage Search Engine Optimization/Search Engine Marketing efforts (SEO/SEM), marketing databases, as well as paid social media and display advertising campaigns. Analyze relevant SEO/SEM data to assess performance and develop actionable insights
Optimize landing pages and user funnels to improve conversion rates and user experience; collaborate with internal teams to create landing pages and enhance user experience
Contribute to marketing effectiveness by identifying critical issues and opportunities for both short-term and long-term initiatives
Measure and report on the performance of all digital marketing campaigns, analyzing return on investment and key performance indicators to assess success
Identify trends and insights in digital campaigns to optimize marketing spend and performance
Tailor creative and messaging strategies to effectively target preferred audiences and financial intenders
Create and maintain a content calendar, delivering targeted content and analyze and prepare trend reports on performance
Develop and monitor digital marketing campaign budgets to ensure fiscal responsibility
Stay informed about the latest digital trends and incorporate them into SCU’s marketing strategies; establish best practices for SCU’s digital marketing presence
Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints; track campaign performance and monitor a variety of metrics such as traffic, engagement, and conversion
Identify critical conversion points and drop-off points, proactively optimizing user funnels
Demonstrate excellent organizational and project management skills; troubleshoot technical issues when necessary
Utilize project management software and digital asset management systems efficiently
Display adaptability and a willingness to learn in a fast-paced digital landscape, leveraging analytical and problem-solving abilities
Duties, responsibilities, and activities may change at any time with or without notice
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum five years of experience in digital operations and media buying
Experience in digital marketing, with a focus on Search Engine Optimization/Search Engine Marketing social media, and display advertising
Strong organizational, project management, and analytical skills
In depth knowledge of website and marketing analytics tools (e.g., Google Analytics, SiteImprove, WordPress, etc.)
Working knowledge of Salesforce
Benefits
11 paid holidays
Competitive paid time off (PTO)
Short-Term Disability (STD) that includes maternity leave
401k with employer match
Medical, dental, vision, and other insurance options
Educational reimbursement program
Employee assistance programs
Opportunities for career advancement
Casual “dress for your day” dress code
A positive team-oriented culture
Company
Scott Credit Union
Scott Credit Union is a full-service financial institution credit union providing financial services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Frank Padak
President & CEO
Scott Peters
Chief Financial Officer
Recent News
2024-04-28
The Edwardsville Intelligencer
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