Director, Growth Marketing jobs in United States
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Credit Karma · 5 days ago

Director, Growth Marketing

positionOakland, CA
timeFull-time
remoteOnsite
senioritySenior Level, Lead/Staff
money$284K/yr - $284K/yr
date8+ years exp

Credit Karma is a mission-driven company focused on championing financial progress for over 140 million members globally. The Growth Marketing Director will lead a team of marketers to drive business growth for the Personal Loan marketplace through innovative marketing strategies and collaboration with cross-functional partners.

CreditFinanceFinancial ServicesFinTechPersonal Finance
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Lead Team Performance : Lead a high-performing team of data-driven growth marketers, empowering them to unlock new growth opportunities across email, push, and in-app marketing channels
Drive Revenue Growth : Own the marketing strategy and execution that contributes to double-digit business growth for the Personal Loans business
Craft Durable Marketing Strategies : Leverage consumer insights to design and implement robust marketing interventions that engage users effectively at each stage of a personal loan consideration journey - from need awareness, to solution exploration, and finally to loan application
Optimize Owned Channels : Lead your team in their development and execution of multi-channel campaigns (e.g., email, push, in-app notifications) that achieve measurable business results. Continuously test and optimize these campaigns to improve open rates, click-through rates, and overall funnel efficiency
Personalization at Scale : Guide your team in their use of segmentation, targeting, credit bureau data, and behavioral signals to build personalized, scalable messaging that deepens customer engagement and builds member confidence in the Credit Karma platform
Collaborate Across Teams : Partner with cross-functional teams—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal—to ensure seamless end-to-end user experiences
Analyze and Iterate : Leverage data to evaluate the success of campaigns, report on performance metrics, and uncover insights that drive continuous improvement and innovation
Enhance User Experiences : Influence key product decisions to improve conversion and deliver a best-in-class customer experience across all member touchpoints
Stay Ahead of Trends : Monitor market conditions, competitors, and industry innovations to identify new opportunities for growth

Qualification

Growth marketingLifecycle marketingCRM strategiesData-driven marketingEmail marketingA/B testingSQL proficiencyAnalytical mindsetLeadership skillsCollaborationPresentation skillsPositive attitude

Required

8+ years of experience in growth marketing, lifecycle marketing, or CRM leadership roles, with at least 3 years managing high-performing teams
Proven ability to drive measurable business outcomes, especially revenue growth, through owned marketing channels
Experience managing channel revenue to meet annual goals and forecasts
Experience optimizing campaigns across email, push, and in-app channels, with a track record of delivering impactful wins
Analytical mindset with expertise in A/B testing, data interpretation, and turning insights into actionable marketing strategies
Track record of launching programs that scale 1:1 user personalization
Demonstrated ability to manage complex, cross-functional initiatives and work collaboratively with Product, Design, Creative, Engineering, Data Science and Analytics teams
Strategic thinker with the ability to balance long-term vision with short-term execution
Excellent written, verbal and presentation skills to executive level partners
High energy and positive attitude with a 'can do,' solution-oriented mindset
Proven ability to work in matrix organizations

Preferred

Experience with growth marketing in the financial technology industry
Knowledge of consumer lending, personal loans, or other fintech products
Proficiency in SQL or a similar querying language to pull and organize data
Experience collaborating with paid marketing teams
Experience partnering deeply with data science teams to drive more relevance and personalization across owned channels
Master's degree or advanced certification in marketing, data analytics, or a related field

Benefits

Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December

Company

Credit Karma

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Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
dateFounded in 2007
location
San Francisco, California, USA
people-size10001+ employees
web-link
https://www.creditkarma.com

H1B Sponsorship

Credit Karma has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (133)
2024 (134)
2023 (118)
2022 (130)
2021 (146)
2020 (140)

Funding

Current Stage
Late Stage
Total Funding
$868M
Key Investors
Silver LakeSV AngelCapitalG
2020-02-24Acquired
2018-03-28Secondary Market· $500M
2015-06-23Series E· $175M

Leadership Team

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Ryan Graciano
Co-Founder & Consulting Advisor
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Alicia Hwang
Managing Counsel
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Recent News

500 global
500 global portfolio
2025-12-31
felicis.com
felicis - portfolio
2025-12-30
globalventuring.com
Credit Karma raises $75m at $1bn valuation
2025-12-08
Company data provided by crunchbase