Commercial Insights Analyst jobs in United States
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The People Brand · 5 months ago

Commercial Insights Analyst

The People Brand is seeking a talented and experienced Commercial Insights Analyst to promote data-driven decisions and improve business intelligence effectiveness. The role involves owning reporting, automating data-centric workflows, and building dashboards to provide actionable insights while collaborating with cross-functional teams.

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Responsibilities

Support cross-functional teams (including Marketing, Ecommerce, Retail, Merchandising, Product, and Finance) with weekly and monthly reporting, delivering comprehensive insights on business performance, customer behavior, and key operational metrics
Collaborate with cross-functional teams to align on business goals, KPIs, and strategies, ensuring that data and reporting support informed decision-making at all levels of the organization
Partner closely with marketing and channel-specific teams to deliver data-driven recommendations that optimize outcomes and improve overall business ROI
Collaborate with internal and external stakeholders to enhance reporting efficiency and scalability by automating workflows and dashboards across departments
Design and implement advanced data models and structures to support interactive dashboards and visualizations tailored to various teams’ strategic and operational needs
Ensure data integrity by proactively monitoring data quality and troubleshooting validation issues from identification through resolution
Act as a liaison with IT to communicate and scope technical development needs that support data initiatives and enable deeper analytical capabilities
Stay current with industry trends, best practices in data analytics, and evolving business intelligence tools to continuously improve analytical capabilities and business impact
Conduct ad hoc analysis across departments and channels to support strategic initiatives, uncover opportunities, and guide decision-making

Qualification

Data visualizationGoogle Marketing PlatformData analysisSQLPythonLookerPower BITableauAnalytical thinkingCollaborationAttention to detail

Required

Bachelor's degree in Data Science, Statistics, Mathematics, Business Analytics, or a related quantitative field
2+ years of experience analyzing KPIs and performance metrics for consumer-facing brands
Proven experience supporting premium consumer or lifestyle brands with an understanding of digital, retail, and omnichannel business models
Hands-on experience with Google Marketing Platform tools, BigCommerce, and GA4/BigQuery
Proficiency in building data visualizations and calculations using Looker, Power BI, or Tableau
Strong ability to collaborate cross-functionally in a fast-paced, evolving business environment
Meticulous attention to detail and a demonstrated commitment to data accuracy and reliability
Strong analytical thinking with the ability to apply consumer insights, seasonal trends, and industry dynamics to reporting and strategic recommendations

Preferred

Experience supporting a premium consumer brand with over $200M in annual revenue
Proficiency in SQL, Python, or similar languages used for data querying and automation
Familiarity with data layer architecture, tagging strategy, and web analytics infrastructure
Experience working in a vertically integrated, omnichannel environment with e-commerce and retail components
Previous experience in a Fortune 500 or scaled multi-channel consumer brand is a plus

Company

The People Brand

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The People Brand offers talent acquisition, executive search, and staffing solutions for permanent and contract roles.

Funding

Current Stage
Early Stage

Leadership Team

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Katie Scheibenhoffer
Partner, Talent Executive
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Company data provided by crunchbase