A-CAP · 5 months ago
Product Marketing Manager/Director
Miami, FL
Full-time
Onsite
Mid, Senior Level, Lead/Staff, Director/Executive
5+ years expA-CAP is a rapidly growing organization that owns and operates multiple insurance companies and ancillary insurance businesses. The Product Marketing Manager/Director will oversee the marketing of annuity and life insurance product lines, develop strategic marketing plans, and collaborate with sales teams to enhance market position and drive growth.
AdviceInsuranceLife InsuranceVenture Capital
No H1B
Responsibilities
Develop and implement strategic marketing plans for annuity and life insurance products, in the independent agent, bank and broker-dealer channels, focusing on the benefits and value they provide to customers while also increasing market penetration and driving growth
Work closely with the sales and distribution teams to position our carrier’s products and effectively communicate their value proposition to customers and agents
Design and execute comprehensive marketing campaigns for annuity and life insurance products across various channels, including digital, print, and events
Create compelling marketing collateral such as flyers, presentations, case studies, advertisements, social media, and digital content to effectively communicate product features, benefits, and key differentiators
Lead the development of go-to-market strategies for new product launches and enhancements to existing products
Design, develop and manage product materials such as brochures, rate sheets, product guides and competitive scorecards, and ensure they are kept current and delivered to internal and external stakeholders
Conduct competitive analysis and create competitive scorecards that compare product features, benefits, and differentiators to top competitors in the market
Conduct market research to identify trends, customer preferences, and opportunities for product differentiation
Analyze performance metrics and feedback from customers, advisors and distribution to measure the effectiveness of marketing strategies and make data-driven recommendations for improvements
Stay informed about industry trends, regulatory changes, and emerging market opportunities to keep the product offerings relevant and competitive
Partner with sales and distribution teams to develop sales tools and training materials that support product understanding and sales effectiveness
Coordinate with customer service and third-party administration teams to ensure a positive customer experience and address any product-related issues
Engage with external stakeholders, such as brokers and financial advisors, to promote products and gather feedback for continuous improvement
Ensure all marketing materials and activities comply with industry regulations and company policies
Monitor changes in regulatory requirements affecting annuity and life insurance products and adjust marketing strategies accordingly
Qualification
Required
Bachelor's degree in Marketing, Business, Finance, or a related field
5+ years of experience in product marketing within the insurance or financial services industry, with significant experience in annuities and life insurance
A positive can-do attitude and the ability take a project from concept to reality
Demonstrated success in launching and managing both annuity and life insurance products
Strong understanding of annuity and life insurance product features, benefits, and market dynamics, including distribution channels
Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and persuasively
Proficiency in marketing analytics tools and techniques, with a strong ability to interpret data and drive decision-making
Experience working with cross-functional teams and managing multiple projects in a fast-paced environment
Detail-oriented with excellent organizational and project management skills
Preferred
Advanced degree or relevant professional certifications (e.g., CFP, CLU)
Benefits
Competitive compensation programs
Employer-sponsored medical, dental, and vision insurance
Paid Life & AD&D Insurance (for employees and families)
Paid Disability Insurance (STD + LTD)
Paid Parental Leave
Paid Vacation and Sick Leave
Paid Holidays
Voluntary Supplemental Insurance
Safe Harbor 401(k) plan with employer match
And other benefits and perks!
Company
A-CAP
A-CAP provides solutions and services to policyholders, insurers, and capital partners.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
BDT & MSD Partners
2025-08-01Debt Financing
Leadership Team
Kenneth King
Chief Executive Officer
Recent News
Business Wire
2025-08-02
Morningstar.com
2025-06-14
2025-04-22
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