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WorkSpan · 4 months ago

Director of AI GTM Innovation - Remote

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

WorkSpan is building the world’s largest, trusted co-selling network, and they are seeking a strategic leader to manage the AI infrastructure that powers their go-to-market organization. The role involves enabling sales, marketing, and customer success teams to leverage artificial intelligence for improved targeting, prospecting, segmentation, and customer engagement.

ComputerSaaSSales AutomationSoftware

Responsibilities

Design and maintain the AI technology stack that supports GTM functions across lead generation, customer segmentation, and territory optimization

Evaluate, implement, and integrate AI tools and platforms that solve specific business problems for sales, marketing, and customer success teams

Establish data pipelines and AI model governance to ensure reliable, scalable AI-powered insights and automation

Partner with sales leadership to build AI-supported ideal customer profiles and territory mapping that optimize rep productivity

Work with marketing to implement AI-driven market segmentation, lead scoring, and personalized nurture campaign strategies

Collaborate with customer success to develop AI-powered customer health monitoring, expansion identification, and retention strategies

Provide ongoing AI tool training, troubleshooting, and optimization support to ensure teams maximize AI capabilities

Serve as the AI subject matter expert, translating business requirements into AI solutions and measuring ROI of AI implementations

Maintain competitive intelligence on AI tools and emerging technologies that could benefit GTM operations

Establish AI performance metrics and continuously optimize AI models and workflows based on business outcomes

Qualification

AI infrastructure designAI tools implementationData analysisRevenue operationsSales operationsMarketing operationsVendor relationship managementChange managementCross-functional collaboration