Innovative Metrics · 5 months ago
Paid Social Media Buyer – Lead Generation
Beverly Hills, CA
Full-time
Onsite
Mid, Senior Level
$85K/yr - $130K/yr
5+ years expInnovative Metrics is an employee-centric company specializing in driving growth in mortgage, solar, insurance, and home services. They are seeking a Paid Social Media Buyer to plan, launch, manage, and optimize large-scale paid social campaigns across various platforms to drive high-quality lead generation.
Brand MarketingDigital MediaLead Generation
Responsibilities
Plan, launch, manage, and optimize large-scale paid social campaigns (Facebook, Instagram, TikTok, LinkedIn, and emerging platforms)
Design and implement A/B and multivariate testing for creatives, targeting, and offers
Analyze data daily to maximize ROAS, CPL, and lead quality
Partner with creative teams to develop high-performing ads, videos, and copy tailored for each platform
Manage and strategically allocate $500K+/month in social ad budgets to maximize profitability
Oversee pixel setup, tracking, attribution, and conversion optimization
Stay ahead of social platform algorithm changes, trends, and compliance updates
Qualification
Required
5+ years of hands-on paid social media buying experience for lead generation
Proven success scaling campaigns profitably beyond $500K/month
Mastery of Meta Ads Manager, TikTok Ads Manager, and other social platforms
Deep understanding of social ad creative strategy, funnel optimization, and audience segmentation
Strong analytical skills with experience in attribution tools and reporting dashboards
Must be able to work on-site at our Beverly Hills, CA office
Benefits
Competitive base salary plus significant performance bonuses
Comprehensive healthcare coverage - Medical, Dental and Vision
Paid vacation
Paid sick and mental health days
Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
Fully stocked kitchen for those coming into our Beverly Hills office
Catered lunch each Friday for those coming into our Beverly Hills office
Company
Innovative Metrics
Innovative Metrics leverage cutting-edge technology, user design, and build brands for industries like solar energy and public records.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Cyrus Zahabian
CEO
Jonathan Zahabian
Chief Operating Officer
Company data provided by crunchbase