Watershed · 4 months ago
Marketing operations lead
Utica-Rome Area
Full-time
Onsite
Senior Level
6+ years expWatershed is the enterprise sustainability platform used by major companies to manage climate and ESG data. The Marketing Operations Lead will be responsible for developing marketing operations infrastructure and ensuring the marketing engine runs smoothly throughout the customer lifecycle.
Cloud Data ServicesInformation TechnologyInternetSoftware
Responsibilities
Own and drive our overall strategy for marketing operations, technology, analytics, and reporting
Maintain a highly efficient and effective marketing funnel, including by continuously monitoring funnel data (e.g. conversion rates) and taking proactive steps to optimize the funnel
Manage and optimize our martech stack across various tools and channels: web, email, search, social, digital advertising, and more
Manage our database of marketing leads and contacts with close attention to detail, a passion for customer experience, and a commitment to technical and operational excellence
Own marketing monitoring and reporting for all marketing KPIs on a weekly, quarterly, & annual basis
Work closely with revenue operations, demand gen, and sales leadership to ensure seamless alignment on metrics, lead qualification logic, handoffs, and funnel operations
Research, choose, and manage external vendors and agencies as needed
Qualification
Required
6+ years experience in B2B marketing operations and analytics, with proven success in high-growth environments
An expert grasp of core marketing metrics and KPIs for B2B software business
Experience defining marketing targets based on industry benchmarks and historical trends
A deep love of data, along with the ability to use data to inform strategic decisions and advocate for investment in the right places
Experience owning and expanding upon marketing attribution logic under the guise of tracking sourced and accelerated pipeline development
Experience building and running marketing ops teams and programs, including setting strategy, implementing a regular reporting cadence for reporting and optimization, and using (and improving) key marketing tools (Hubspot/Marketo, 6sense, ZoomInfo) to run ROI-positive campaigns
Informed opinions about the best martech tools, along with the ability to implement and optimize a marketing technology stack
A deep understanding of how enterprise demand gen works, including familiarity with key metrics, tactics, and strategies, as well as the desire to experiment and optimize
Strategic and collaborative stakeholder management skills
Must be willing to work from an office 4 days per week (except for remote roles)
Company
Watershed
Watershed serves as an enterprise climate platform utilized by companies to assess, report, and address their carbon emissions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$253.5MKey Investors
Greenoaks
2026-01-06Series Unknown· $14.5M
2024-02-01Series C· $100M
2022-06-16Series B· $55M
Leadership Team
Avi Itskovich
Co-Founder
Christian Anderson
Co-Founder
Recent News
2026-01-22
2026-01-19
2026-01-07
Company data provided by crunchbase