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Blueprint Medicines · 1 day ago

Direct to Patient Team Lead

Cambridge, MA, United States

Full-time

Hybrid

Senior Level, Lead/Staff

$220K/yr - $275K/yr

8+ years exp

Blueprint Medicines is a global biopharmaceutical company focused on inventing life-changing medicines. The Direct-to-Patient Team Lead will be responsible for leading patient marketing strategies and initiatives for systemic mastocytosis, ensuring a patient-centric approach across all touchpoints.

BioinformaticsBiotechnologyHealth CareMedical

Growth Opportunities

Responsibilities

Lead the US AYVAKIT patient marketing team, develop an industry-leading DTP team who are enthusiastic about patient marketing. Your strategic guidance and mentorship will empower them to deliver impactful campaigns and initiatives

Provide leadership to Blueprint Medicines and brand team to enable development, alignment and execution of patient strategy across the organization

Spearhead cross-functional collaboration and alignment to ensure patient strategies are integrated across Blueprint Medicines, including leading broader patient connect team across organization

Collect actionable patient insights that help understand the SM landscape, identify the emergent needs of SM patients and caregivers, guiding and encouraging understanding of insights cross functionally

Guide the development and execution of core patient-facing initiatives, including the disease awareness campaign, AYVAKIT campaign updates, digital/print media, conferences, and non-personal tactics

Provide strategic oversight for the Patient Ambassador Program (unbranded and branded), including programming strategy, goals and KPIs

Lead digital marketing capability evolution (in collaboration with commercial operations) to ensure team can execute on multichannel promotion campaigns

Accountable to patient-focused brand plan, proposing programs and capabilities needed to support the strategy and championing that plan through engagement with cross-functional partners

Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of educational programming

Perform other responsibilities as assigned

Qualification

Patient marketing strategyPatient engagement strategiesCross-functional leadershipDigital marketingProject managementHigh integrityCommunicationTeam playerFlexibility

Required

BA/BS degree required; advanced degree, MBA, or other equivalent experience preferred

Minimum of 8+ years of experience in strategic roles within the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities

Preferred

Previous in-line marketing experience a must, with core focus on patient strategy, franchise management, and cross-functional leadership

Deep experience in developing patient engagement strategies & tactics for pharmaceutical or biotech products in the US

Demonstrated ability to work effectively on cross-functional matrix teams, leading without authority

Expertise with omnichannel, media planning, and integrated promotion with an emphasis on digital and social media strategy

Experience working on launch products where DTP is central to brand success needed

Experience in rare disease, oncology and/or new markets preferred

Demonstrated track record of complex project management and effective vendor management

Excellent written and communication skills

Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives

A team player who can take an enterprise view, influence without authority, gain consensus rapidly and act independently in a fast-paced environment

Broad degree of professional versatility with internal drive and curiosity to take on new and challenging roles and responsibilities

Flexibility and the ability to plan and nimbly adapt strategy and approaches to changing conditions

Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. Possesses high integrity and exceptional work ethic

Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

Benefits

Participation in annual bonus program based on Company and individual performance, subject to the standard terms and conditions of the program

Inclusive total rewards offerings focused on employee choice and professional and personal well-being. These include: medical, dental and vision benefits; Modern Health mental health and coaching benefits; medical and dependent care FSAs; generous paid time off (typically includes one-week well-being shutdowns at mid-year and year-end); subsidized commuting or parking benefits; 401(k) with match; generous paid medical, parental and family leave programs; disability benefits and more.