Tepper Sports & Entertainment · 5 months ago
Manager - Partnership Marketing - Panthers
800 S Mint St, Charlotte, NC 28202, USA
Full-time
Onsite
Mid, Senior Level
5+ years expTepper Sports & Entertainment is seeking a Manager for Partnership Marketing for the Carolina Panthers. The role involves managing day-to-day relationships with select partners, ensuring contract fulfillment, and providing best-in-class service to enhance partner satisfaction and retention.
American FootballContestsSports
Responsibilities
Serve as primary contact for all assigned partnership accounts
Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners
Co-create with the customer, and track, key performance indicators (KPI’s) for Corporate Partnership relationships
Source and curate data supporting the KPI’s for the quarterly business reviews and throughout the partnership (e.g. one-off infographics)
Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite)
Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met
Coordinate the implementation of branding and activations during Panthers game days and other events including digital signage, in-game features, and fan engagement activations
Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media
Initiate and maintain regular contact with client and/or client’s agency, developing strong professional relationships
Lead quarterly business review meetings with customer stakeholders
Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all
Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship
Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI’s to meet customer expectations and provide upsell solutions
Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells
Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events
Other duties as assigned
Qualification
Required
Bachelor's degree in relevant field
At least 5 years of relevant work experience
Must be proficient in MS Word, Excel, PowerPoint, and Outlook
Must be willing to work flexible hours, including some nights, and weekends
Must be willing to travel when necessary
Must pass pre-employment screens
Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts
Must be able to follow company policies and procedures
Must maintain appropriate levels of confidentiality with regard to partner and club matters
Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings
Proven track record in managing and onboarding long-term, top tier integrated marketing partnerships
Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment
Creativity to develop strategic and purpose driven solutions
Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written
Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished
Excellent organizational skills and attention to detail
Excellent communication skills, able to work with multiple stakeholders and personalities
Dynamic interpersonal skills and approachable personality
Works well under pressure while maintaining a positive attitude
Must be a reliable team player who thrives in a collaborative, fast-paced environment
Must be able to multi-task while managing time successfully
Company
Tepper Sports & Entertainment
Tepper Sports & Entertainment oversees the operations of the Carolina Panthers, Charlotte Football Club, and Bank of America Stadium.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kakisha "Kisha" Smith, PHR
SVP, Chief People Officer
Tamera Green
SVP, Chief Communications Officer, Tepper Sports & Entertainment
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