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Innovative Metrics · 4 months ago

DSP/Programmatic Media Buyer – Lead Generation

Beverly Hills, CA

Full-time

Onsite

Mid, Senior Level

$85K/yr - $130K/yr

5+ years exp

Innovative Metrics is an employee-centric company that has been driving growth in mortgage, solar, insurance, and home services since 2005. They are seeking a Senior DSP/Programmatic Media Buyer to manage and optimize large-scale DSP campaigns, focusing on high-quality lead generation and CPA efficiency.

Brand MarketingDigital MediaLead Generation

Responsibilities

Plan, launch, manage, and optimize large-scale DSP and programmatic campaigns across platforms such as The Trade Desk, DV360, Basis, and other leading demand-side platforms

Execute performance-driven lead generation campaigns with a strict focus on CPA efficiency, conversion rates, and quality of leads

Design and implement A/B and multivariate testing for creatives, targeting, and offers

Analyze data daily to maximize ROAS, CPL, and lead quality

Partner with creative teams to develop high-performing ads, videos, and copy tailored for each platform

Manage and strategically allocate $500K+/month in programmatic ad spend to maximize profitability

Oversee pixel setup, tracking, attribution, and conversion optimization

Stay on top of evolving programmatic trends, DSP innovations, compliance policies, and performance best practices

Qualification

DSP media buyingTrade DeskDV360BasisLead generationCampaign scalingAnalytical skillsAudience segmentationFunnel optimizationAttribution toolsReporting dashboards

Required

5+ years of programmatic/DSP media buying experience for performance-based lead generation

Proven success scaling campaigns profitably beyond $500K/month

Mastery of DSP platforms such as The Trade Desk, DV360, or Basis

Strong understanding of programmatic buying, bidding strategies, audience segmentation, and funnel optimization

Strong analytical skills with experience in attribution tools and reporting dashboards

Must be able to work on-site at our Beverly Hills, CA office

Benefits

Comprehensive healthcare coverage - Medical, Dental and Vision

Paid vacation

Paid sick and mental health days

Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth

Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits

Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Fully stocked kitchen for those coming into our Beverly Hills office

Catered lunch each Friday for those coming into our Beverly Hills office