Mattel, Inc. · 2 weeks ago
Data Analyst, Performance Marketing (Digital Gaming)
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
$80K/yr - $125K/yr
4+ years expMattel, Inc. is a leading global toy and family entertainment company that creates innovative products and experiences. As a Marketing Data Analyst on the Growth Marketing team, you will leverage advanced analytics to drive growth across Mattel's digital gaming portfolio, collaborating with various teams to optimize user acquisition and retention efforts.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Analyze large-scale marketing performance datasets, providing weekly insights on channel efficiency and optimization levers
Develop and maintain marketing analytics dashboards, ensuring consistency in cohort reporting, LTV curves, and ROAS calculations
Perform data reconciliation from various sources such as our MMP, Firebase, SKAdNetwork, and App Store Consoles to ensure data accuracy
Maintain and improve existing SQL-based data pipelines that transform raw data into actionable insights
Conduct creative analytics by dissecting asset performance (e.g., IPM, CVR, CTR) to help our creative teams iterate on new concepts
Partner with marketing managers to analyze the results of A/B tests, incrementality experiments, and campaign lift tests, helping to quantify their impact on our growth
Serve as the Growth team's subject-matter expert for SKAN, managing our conversion value schema, monitoring data integrity, and translating SKAN-based performance into actionable insights for the UA team
Run cohort analyses and contribute to our LTV and payback models, providing the core data that helps inform budget allocation and strategic planning
Partner with UA and Finance to create short- and long-range spend/return forecasts
Serve as a critical liaison between Growth Marketing and broader analytics/data functions within Mattel
Qualification
Required
4+ years in F2P mobile gaming or a similarly data-intensive digital business
Proficiency in data visualization using tools like Mixpanel or Tableau to create dashboards
Strong proficiency in SQL (BigQuery) for querying and manipulating large, complex datasets
Practical experience using Python or R for data analysis, manipulation, and automation
Strong practical experience working with SKAN data, including hands-on management of conversion value schemas and reconciling SKAN performance against other data sources
Strong grasp of mobile marketing KPIs (e.g. CPI, ROAS, ARPU, retention, IPM), campaign funnel metrics, and optimization levers
Strong foundation in applied statistics, such as A/B testing, to validate and inform recommendations
A curious and proactive mindset with a strong desire to solve problems and a high degree of accountability
Excellent communication skills, with the ability to present data-driven findings clearly and concisely
Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Math, Computer Science) or equivalent practical experience
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
Benefits
Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (23)
2023 (28)
2022 (21)
2021 (10)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
2026-01-09
Digital Commerce 360
2026-01-07
2026-01-07
Company data provided by crunchbase