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160over90 · 2 weeks ago

Associate Creative Director - Experiential / Copy // Future Opportunity

New York, NY

Full-time

Hybrid

Senior Level

$150K/yr - $190K/yr

7+ years exp

160over90 is a dynamic agency at the intersection of sports, media, entertainment, and fashion. They are seeking an Experiential Associate Creative Director who excels in creating live experiences and mentoring others, while leading projects and collaborating with cross-disciplinary teams to deliver outstanding creative results.

AdvertisingMarketingPublic Relations

Responsibilities

Play a hands-on role in the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest

Help to guide teams to define experiential programming, thematics, consumer journeys and physical components

Work hand in hand with production on fabrication and production elements to ensure in-budget solutions, quality control and on time delivery

Ensure consistency and efficacy of creative

Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines

Work within the client’s established brand guidelines

Leverage concepting and strategic talent to contribute to entire campaigns that solve for consumer needs and business goals

Successfully advocate your creative ideas by confidently presenting to leadership, stakeholders and clients

Articulate and rationalize creative decisions with strategic insights

Collaborate with internal teams such as media, strategists, and creative leads to test a multitude of creative iterations and apply learnings to evolving best practices

Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team

Proactively research and develop innovative ideas for clients’ brand

Develop exceptional concepts for a wide range of advertising including branding, TV, social, digital, print, OOH, experiential and more

Appraise and edit your own work

Work closely with project managers and account teams across the life span of a project

Bring to life ideas for new business pitches and existing clients across presentations and production

Work effectively with all stakeholders to complete projects within timelines and budget parameters

Receptive to creative feedback and adaptability in creative development process; give direction to creatives from leadership and clients

As an adjunct and support to creative leadership drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally

Contribute to ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively

Qualification

Experiential marketingCreative concept developmentCross-functional collaboration3DAI knowledgeDigital portfolioCommunicationCreative problem-solvingWork ethicAttention to detailTeam leadership

Required

7+ years of experience within an ad agency or similar setting

Degree in marketing/communications or similar field

3d and AI knowledge a plus

Be fearless and not afraid to fail

A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas

The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm

A professional attitude and an openness to feedback that commands the respect of supervisors and colleagues

An appreciation for the relationship between copy and visual elements (and great design in general)

We expect our ACDs to understand that a product isn't truly great unless the copy and the design support each other

Eagle eye attention to detail

Cross functional design and conceptual experience necessary

A passionate desire to be a part of an agency built for marketing today

A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign

Strong work ethic

Digital portfolio of drool-worthy advertising, campaign concepts and relevant creative endeavors

Ability to think strategically, conceptualize and see ideas through to polished execution

Ability to work flexible hours, including some nights/weekends

Thought leadership: A strong point of view; ability to contribute to the creative and strategic development of a brand campaign, and the ability to promote conceptual thinking among the team/ability to communicate ideas clearly

Some travel may be required

Excellent interpersonal communications (written and verbal), creative problem-solving and presentation skills

High level of accountability

Desire to be a driver of culture and bring your best self every day

Compassion, empathy and investment in your team, the organization and the work