KIPP NYC · 5 months ago
District Marketing & Outreach Manager
Helena-West Helena, AR, USA
Full-time
Onsite
Mid Level
3+ years expKIPP Delta Public Schools operates tuition-free, open-enrollment college-preparatory charter schools in the Arkansas Delta. The Marketing & Outreach Manager leads the school’s efforts to build awareness, strengthen brand identity, and drive student enrollment and staff recruitment, managing various marketing campaigns and community outreach initiatives.
Education
Responsibilities
Lead the school’s rebranding initiative, including rollout of new brand identity, messaging, and visual standards across all platforms and materials
Develop and execute comprehensive marketing strategies to support student enrollment, staff recruitment, and long-term growth
Conduct market research and analyze enrollment data to inform recruitment and rebranding strategies
Create and manage an annual marketing calendar aligned with recruitment cycles, school events, and rebranding milestones
Build and maintain strong relationships with families, community partners, and local stakeholders
Represent the school at community events, recruitment fairs, and outreach activities
Develop and maintain partnerships with businesses, nonprofits, and civic organizations to increase visibility and support
Oversee social media, website, email campaigns, and advertising to ensure timely, relevant, and effective messaging
Create or supervise production of outreach materials, advertisements, press releases, and newsletters
Ensure new brand identity is consistently represented across all communications channels
Plan and execute school events that advance recruitment, fundraising, and community engagement goals
Coordinate logistics, vendor relationships, and promotional strategies for major events
Track event outcomes and make recommendations for improvement
Monitor and analyze marketing campaign performance and digital engagement metrics
Provide regular reports on recruitment pipeline, outreach activities, and rebranding progress to school leadership
Recommend adjustments to improve effectiveness and return on investment
Supervise staff, contractors, or volunteers supporting marketing, outreach, and rebranding initiatives
Collaborate with school and district leaders to ensure alignment between recruitment goals and marketing strategies
Support advancement and fundraising efforts as needed
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, or related field
3-5 years of professional experience in marketing, communications, or community engagement
Demonstrated success in managing rebrand and large-scale marketing and communications campaigns
Must pass state and federal background checks, including fingerprinting and child maltreatment registry checks
Ongoing participation in professional development activities as required by ADE
Excellent verbal, written, and interpersonal communication skills
Proficiency in social media management, CMS platforms, and analytics tools
Strong project management skills with the ability to meet deadlines and manage multiple priorities
Familiarity with branding, graphic design tools (e.g., Canva, Adobe Creative Suite), and creative content development
Willingness to work evenings and weekends for community and recruitment events
Preferred
Experience in education or nonprofit sector
Company
KIPP NYC
Founded in 1995, KIPP NYC operates 18 schools in the Bronx, Brooklyn, and Manhattan, and supports alumni through its signature KIPP Forward program, as part of the national network of KIPP Public Schools.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Li
Co-Founder and Teacher
Joseph Negron
Co-Founder, KIPP Beyond Middle School
Company data provided by crunchbase