Gen · 4 months ago
Senior Paid Search Specialist (SEM)
USA - Arizona, Tempe
Full-time
Hybrid
Senior Level
5+ years expGen is a digital marketing company seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns, driving measurable business results through data-driven strategies and innovative problem-solving while collaborating with a talented digital marketing team.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly
Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership
Leverage AI-driven tools for automation, ad copy, analysis and reporting
Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives
Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge
Qualification
Required
Bachelor's degree in Marketing, Digital Media, or a related field
5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center
Strong understanding of digital marketing and business KPIs
Proven success with A/B and multivariate testing
Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment
Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences
Relevant certifications (Google Ads, SA360, Microsoft Ads) required
Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge
Preferred
Proficiency in analytics platforms; Google Analytics & Adobe Analytics experience preferred
Experience with automation, scripts, or bulk campaign management tools is a plus
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper)
Prior experience marketing cybersecurity products is a plus
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
H1B Sponsorship
Gen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2025-12-09
Morningstar.com
2025-12-08
2025-12-05
Company data provided by crunchbase