Stride · 5 months ago
Lifecycle Marketing Associate
United States
Full-time
Remote
Mid Level
$85K/yr - $102K/yr
3+ years expStride is a portable benefits platform designed for independent workers in the U.S., and they are seeking a Lifecycle Marketing Associate to enhance their marketing efforts. The role involves leading lifecycle programs across various communication channels, managing campaigns from planning to execution, and analyzing performance metrics to optimize results.
Employee BenefitsFinancial ServicesHealth CareHealth InsuranceInsuranceLife InsuranceWellness
Responsibilities
Planning, executing, and QA’ing lifecycle campaigns from start to finish
Developing campaign, audience, and testing strategies aligned with company goals and KPIs
Setting up, QA’ing, and managing lifecycle campaigns, automated triggers, and transactional communications across email, push, in-app messages, and SMS
Updating and maintaining a high volume of unique content cards in Stride’s native app
Updating email HTML and templates to meet campaign requirements and copy structure
Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content
Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma
Developing copy and subject lines that align with brand voice
Creating thorough copy briefs with clear guidelines for copywriters, then managing the copy development, review, and approval process
Tracking, analyzing, and summarizing campaign performance metrics, including open, click, and unsubscribe rates
Analyzing A/B tests, defining learnings, and making recommendations for optimization
Reporting on campaign performance and insights across the organization
Adhering to privacy, internal, and industry guidelines for all communication channels
Ensuring compliance with CAN-SPAM, TCPA, and HIPAA regulations
Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions
Qualification
Required
3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns
Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization
Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters
Experience using Braze's Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel
Confidence using Braze's User Lookup functionality to assess user journeys and support the Customer Experience team
Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail
Proficiency with Google Sheets, Docs, and Slides
Familiarity with project or task management tools (e.g., Asana)
Basic graphic design skills (e.g., Canva)
Basic content management system experience (e.g., Squarespace)
Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity
Preferred
Experience in startup, e-commerce, and/or insurance environments preferred, but not required
Benefits
Health, dental, vision, life and other supplemental insurance
Financial tools to track income, mileage and other deductible expenses
Equity incentive program
Stock options
Company
Stride
Stride simplifies the complexities of being an independent worker by solving their biggest healthcare, savings & tax benefits challenges.
51-200 employees
H1B Sponsorship
Stride has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (10)
2023 (11)
2022 (16)
2021 (15)
Funding
Current Stage
Growth StageTotal Funding
$85.9MKey Investors
King River CapitalModerne VenturesF-Prime
2021-10-26Series C· $47M
2020-11-18Series Unknown
2017-08-22Series B· $23.5M
Leadership Team
Noah Lang
CEO and Co-founder
Recent News
dcm.com
2026-01-07
2024-06-04
Company data provided by crunchbase