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PHD · 5 months ago

Senior Director, Digital

New York

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$180K/yr - $200K/yr

10+ years exp

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. They are seeking a Senior Director, Digital to lead digital initiatives, drive media activation, and provide thought leadership in digital media strategy while overseeing team development.

AdvertisingCreative AgencyDigital MediaMarketingSocial Media

H1B Sponsor Likely

Responsibilities

Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels

Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of digital media strategy

Provide thought leadership, competitive benchmarking, industry insights, and best practices

Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements

Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs

Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business outcomes

Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to collaborate on solutions

Oversee the development of team members, including reviews, constructive feedback, and identifying career growth paths

Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search, Programmatic, Video, Audio, and Social Media

Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo

Work with internal agency and holding company stakeholders to leverage enterprise relationships when possible and to help inform agency/holding company direction on topics based on client needs

Continue to evolve the Digital/Performance team to meet the demands of the ever-changing digital media ecosystem

Develop the team to be cross-tier and cross-functional for optimal management of campaigns and dollars

Act as a leader for the Client team and PHD to develop and deliver well-thought-out POVs on industry-changing topics like GDPR, CCPA, AI, CAPI, etc

Advise and educate clients on these topics in advance of their rollouts to manage expectations and drive for smooth transitions

Be versed in both Digital platforms and technology, having a POV on hot industry topics and trends

Be fluent and champion the benefits of leading tech and data stack offerings

Strong marketplace knowledge, reputation, and relationships

Qualification

Digital media expertiseDigital transformation leadershipData analytics proficiencyStrategic thinkingMedia buying strategiesTeam leadershipCross-functional collaborationProactive mentalityThought leadershipClear communication

Required

Digital subject matter expert across all Digital channels

Clear, concise communicator

Gravitas in abundance

Thought-leader: inspires change and transformation within the client

Interact with detailed and big-picture stakeholders

Proactive, entrepreneurial & initiative-driven mentality

10+ years of experience in Digital Media/Marketing

Proven track record of successfully leading and implementing digital transformation initiatives in complex organizations

In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, content management systems, analytics tools, and marketing automation

Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into actionable digital strategies

Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability to execute excellent marketplace relationships

Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement while championing accountability

Foster growth with team members to develop skill sets both within and beyond their titled disciplines

Ability to work across functions (strategy and marketing science) to bring client goals to an actionable result

Process and detail-oriented

Willingness to embrace change – ways of working, processes, tools, etc

Strong comfort level with data, analytics, and measurement

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Company

PHD

Glassdoor3.7

Welcome to PHD. Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected.

Founded in 2006

Frankfurt, Hessen, DEU

1001-5000 employees

http://www.phdmedia.com

H1B Sponsorship

PHD has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (7)

2024 (4)

2023 (2)

2022 (3)

2021 (2)

2020 (5)