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IPG Mediabrands · 4 months ago

Manager, Programmatic (NY, 20383)

United States

Full-time

Remote

Mid Level

$90K/yr - $120K/yr

Mediabrands is a technology-driven performance marketing agency that focuses on delivering actionable growth for clients. The Manager, Programmatic is responsible for overseeing campaign execution, managing client relationships, and leading a team to optimize performance across various platforms.

AdvertisingDigital MediaMarketing

Responsibilities

Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge

Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes

Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance

Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting

Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company

Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts

Evaluates information and leverages experience to identify and solve on-going or complex problems

Requires understanding of the industry, processes, procedures and systems within own and related areas

Qualification

Ad tech solutionsData analysisProject ManagementClient relationship managementTeam managementAdvanced communicationProblem-solvingMentorshipCollaboration

Required

Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes

Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)

Intermediate knowledge of technology or measurement ad tech solutions, including platforms

Intermediate knowledge and skills in data analysis

Confident collaborating with others

Experience with Project / Account Management

Advanced communication skills; clear and succinct communication

KINESSO does not require candidates to have a college degree

Preferred

Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions

Experience with managing existing business relationships, partnerships, and alliances internally and externally

Ability to assess and rank issues and tasks in order of importance for taking action

Has gained prior experience in actual situations to recognize recurring meaningful components

Applies a solid foundation to varying situations

Applies advanced knowledge and perceives deviations from the normal pattern