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Gen · 14 hours ago

Senior Paid Search Specialist (SEM)

United States

Full-time

Remote

Senior Level

5+ years exp

Gen is a company focused on digital marketing and cybersecurity, seeking a highly skilled Senior Paid Search Specialist (SEM). In this role, you will manage multi-million-dollar paid search campaigns, driving measurable business results through data-driven strategies and innovative problem-solving.

Cyber SecurityDigital MediaInformation Technology

No H1B

U.S. Citizen Only

Hiring Manager

Annu Singh

Responsibilities

Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads

Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization

Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS

Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights

Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly

Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership

Leverage AI-driven tools for automation, ad copy, analysis and reporting

Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives

Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge

Qualification

Google AdsSearch Ads 360Microsoft AdsA/B testingGoogle AnalyticsAdobe AnalyticsDigital marketingCybersecurity marketingAI-assisted toolsAutomation toolsCampaign managementBudget managementProblem-solvingAttention to detailCommunication skills