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Faraday Future · 3 hours ago

Senior Manager, Product Marketing

Gardena, California, United States

Full-time

Onsite

Senior Level, Lead/Staff

$145K/yr - $175K/yr

10+ years exp

Faraday Future (FF) is a California-based mobility company focused on creating innovative electric vehicles. They are seeking a strategic Senior Manager, Product Marketing to lead go-to-market efforts, bridging product innovation and customer storytelling to deliver impactful marketing strategies and product launches.

AutomotiveElectric VehicleElectronic Design Automation (EDA)Information Technology

Responsibilities

Lead market and user research to define luxury EV buyer personas and decision-making journeys

Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation

Develop comprehensive, full-funnel marketing strategies across the product lifecycle—from awareness and pre-order to delivery and ownership

Craft compelling value propositions and translate technical features into clear, customer-centric benefits

Partner with product, design, and regional teams to support international market entry strategies

Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications

Build sales enablement materials including competitive battle cards, product configurator guides, and training decks

Support launch event planning and coordination, from strategy to messaging alignment

Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention

Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies

Document learnings and develop repeatable GTM playbooks for future product launches

Qualification

Product marketingGo-to-market strategyCustomer segmentationAnalytical mindsetSales enablementPassion for sustainabilityExperience in automotiveExperience in luxury goodsCommunicationStorytelling