Snaplii · 4 months ago
Chief Product Officer- Mandarin Speaking
Chicago, IL
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expSnaplii is seeking a Chief Product Officer who is fluent in Mandarin to lead their product strategy and drive monetization growth. The role involves defining the product vision, collaborating with executive leadership, and overseeing marketing initiatives to enhance user acquisition and engagement.
Financial ServicesFinTech
Responsibilities
Define and evolve the overall product vision and roadmap in alignment with business goals
Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.)
Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities
Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy
Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction
Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing
Analyze unit economics across card types, user segments, and campaign performance
Work with leadership to define revenue targets and own the delivery plan
Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation
Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions)
Design and execute gifting-driven campaigns: refer-a-friend, seasonal incentives, viral challenges, etc
Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness
Own the performance dashboard for gifting: GMV, redemption rate, churn, re-purchase rate, etc
Benchmark Snaplii’s gifting model against competitors and emerging industry players
Identify market white spaces and propose initiatives to capitalize on them
Qualification
Required
5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications
Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption)
Strong business acumen; confident in defining and executing monetization strategies
Proven ability to collaborate cross-functionally on marketing-driven product campaigns
Fluent in Mandarin
Preferred
Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred
Bonus: Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms
Bonus: Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus
Bonus: Experience in financial institutions or regulated fintech environments is a plus
Company
Snaplii
Snaplii is a digital wallet that committed to driving big changes in the North American Fintech industry.
11-50 employees
H1B Sponsorship
Snaplii has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Silicon Valley Capital
2021-12-10Series A
Recent News
Company data provided by crunchbase