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Authentic Brands Group · 2 months ago

Brand Manager, Entertainment

New York City, New York

Full-time

Onsite

Mid Level

$80K/yr - $90K/yr

3+ years exp

Authentic Brands Group is the world’s largest sports and entertainment licensing company, focused on integrating brand strategy and digital innovation. As the Brand Manager for Entertainment, you will manage and lead the direction of Authentic’s Entertainment brands, ensuring their growth and overseeing relationships with global licensees to drive financial targets.

AdvertisingBrand MarketingMarketingMedia and Entertainment

Responsibilities

Drive brand performance

Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise

Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance

Manage and coordinate brand activity across the various functions including business development, marketing, finance, legal and other functions as needed

Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar

Work with the Creative team on asset development, partner presentation and pitches as well as branded support materials on a global basis

Oversee financial reporting for all partners, including AR and royalty tracking

Lead seasonal and annual forecasting to support budget achievement

Consolidate and organize key business development tools for licensees (i.e. product catalogs, marketing plans, sales forecasting)

Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability

As needed, act as key liaison to facilitate relationships between licensee(s), retailers and other Authentic opportunities on a global basis

Work in tandem with EVP, Directors, and other brand stakeholders to map out product and category strategies that sustain and grow the brand globally

Build and maintain organized processes for internal communication, alignment and timely delivery of deliverables to partners and talent

Maintain excellent communication and relationships with talent stakeholders and respective teams to ensure best in class support for all branded initiatives

Identify retail and product trends, prospective new categories, distribution and partners to build the brand awareness globally

Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary

Identify NIL and endorsement opportunities that will build the brand awareness and enhance the overall brand perception on a global basis

Support business development globally by concepting new brand pitches, storytelling and expansion opportunities

Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans

Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyze consumer trends and information and help identify product categories to enter as future sources of growth

Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes including but not limited to product approval and sku management, and photographer archive administration

Manage legal operational support including amendments, contract renewals, customs clearances, trademark management and all relevant support documentation

Qualification

Brand managementLicensing program managementBusiness developmentMerchandising experienceFinancial forecastingFluency in SpanishComputer proficiencyCommunicationAttention to detail