Critical Mass · 5 months ago
Creative Strategist
New York
Full-time
Onsite
Mid Level
$70K/yr - $85K/yr
3+ years expCritical Mass is a company focused on innovative digital marketing solutions through its product Artbot, a content orchestration platform. The Creative Strategist will be responsible for developing and executing dynamic creative strategies, maintaining stakeholder relationships, and analyzing campaign performance to drive growth in Artbot's offerings.
Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development
Responsibilities
Develop and execute dynamic creative strategies aligned to client objectives and KPIs
Deliver best-in-class work by balancing data-driven insights with creative excellence
Partner with internal teams to integrate personalization tactics (dynamic-feed ad serving, HTML5)
Serve as a trusted point of contact for clients, internal teams, and agency partners
Drive clear communication and collaboration across the campaign lifecycle
Define measurement frameworks, track performance, and turn insights into optimization recommendations
Ensure creative outputs meet high standards for visual quality, effectiveness, and brand alignment; provide constructive feedback to creative teams
Stay current on programmatic, social, and emerging platforms; share trends and identify innovation opportunities
Contribute to a strong Strategy team culture—share knowledge, support peers, and approach challenges with a proactive, positive mindset
Qualification
Required
3+ years of experience in a relevant digital media or creative strategy role
Solid understanding of the digital media landscape, including media planning, buying, and activation principles across programmatic and/or social platforms
Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines
High attention to detail, particularly regarding creative aesthetics and large data sets
Ability to think strategically and apply analytical rigor to deliver against client KPIs
Confidence in managing and nurturing stakeholder relationships with clear, effective communication
Proficiency with Microsoft Excel and PowerPoint; able to pull insights, craft a narrative from data, and present recommendations persuasively
Confident, diligent, and eager to develop expertise and grow in the role
Preferred
Experience with social ads manager platforms (eg, Meta Ads Manager, TikTok Ads, LinkedIn Ads)
Familiarity with dynamic-feed ad serving, HTML5 capabilities, and creative production processes
Previous experience working on DCO campaigns or other personalization-driven advertising solutions
Benefits
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, sick days, and flex days
Access to online services for families and new parents
Diversity and Inclusion Board with 12 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
Company
Critical Mass
Critical Mass is a digital experience design agency with a relentless focus on the customer.
1001-5000 employees
H1B Sponsorship
Critical Mass has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (2)
2022 (2)
2021 (1)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Chris Gokiert
Chief Executive Officer
John McLaughlin
Chief Operating Officer
Recent News
Company data provided by crunchbase