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Innovative Metrics · 4 months ago

Influencer Marketing Buyer/Manager for Direct Response

Beverly Hills, CA

Full-time

Onsite

Mid Level

$65K/yr - $130K/yr

4+ years exp

Innovative Metrics is an employee-centric company that has been driving growth in various sectors since 2005. They are seeking an experienced Influencer Marketing Buyer/Manager to drive direct response campaigns, manage influencer partnerships, and optimize performance to achieve measurable results.

Brand MarketingDigital MediaLead Generation

Responsibilities

Identify, recruit, and negotiate partnerships with influencers across platforms such as Instagram, TikTok, YouTube, and Facebook, with a strict focus on direct response performance

Launch and scale influencer campaigns designed to hit CPA, ROAS, and lead quality goals

Build frameworks for whitelisting, allowlisting, and paid amplification of influencer content across paid media channels

Collaborate with creative teams and influencers to produce high-performing direct response ads, videos, and UGC that convert

Test, measure, and optimize campaigns across targeting, creatives, and offers

Manage and allocate budgets effectively, with the ability to scale influencer spend profitably to $500K+/month

Monitor performance daily—tracking conversions, attribution, and compliance to ensure campaigns meet strict KPI thresholds

Stay ahead of industry trends in influencer marketing, direct response best practices, and FTC compliance

Qualification

Influencer marketing experienceDirect response marketingCampaign management toolsAttributionConversion optimizationUGC creative strategy

Required

4+ years of influencer marketing experience with a focus on direct response / performance marketing

Proven track record of running influencer campaigns that scale profitably

Strong understanding of influencer contracts, fee structures, and performance-based deal models (CPA, CPL, revenue share)

Experience working with platforms, tools, and networks that support influencer outreach, campaign management, and analytics

Deep knowledge of direct response funnels, UGC creative strategy, attribution, and conversion optimization

Must be able to work on-site at our Beverly Hills, CA office

Benefits

Comprehensive healthcare coverage – Medical, Dental, and Vision

Paid vacation

Paid sick and mental health days

Performance Incentives with potential for unlimited upside by meeting collective KPIs – your success drives our shared growth

Tuition Reimbursement – Receive support for continued education with tuition expense reimbursement up to eligible limits

Growth & Development – Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Fully stocked kitchen for those coming into our Beverly Hills office

Catered lunch each Friday for those coming into our Beverly Hills office