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Vida Shoes International · 5 months ago

Retention Marketing Manager

New York, United States

Full-time

Onsite

Mid, Senior Level

$70K/yr - $95K/yr

4+ years exp

Vida Shoes International has been a leader in the footwear industry since 1973, focusing on quality branded footwear. They are seeking a results-driven Retention Marketing Manager to enhance customer engagement and retention through effective email, SMS, and loyalty marketing campaigns.

Apparel & Fashion

H1B Sponsor Likely

Responsibilities

Develop and execute all email and SMS campaigns, including building emails and HTML, copywriting, asset coordination, QA, and scheduling

Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails

Build effective target audiences and segments to drive engagement and revenue performance against KPI goals

Assist in reviewing and executing email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders

Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift

Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices

Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc

Regularly identify trends in email, SMS and loyalty marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email, SMS and loyalty marketing tactics, including audits of how we can acquire, nurture and retain these customers

Qualification

Email marketingSMS marketingLoyalty marketingMarketing automationData analysisProject managementCommunication skillsAttention to detailCritical thinking

Required

Bachelor's degree required

Minimum 4+ years of proven experience in managing email, SMS and loyalty marketing programs, including strategy implementation, analytics and reporting

Hands-on experience in marketing automation platforms such as Attentive, Bluecore and Klaviyo, Loyaly Lion, Yatpo

Proven work experience in growing, engaging with, and analyzing the performance of a large email, SMS and loyalty marketing databases

Data driven and critical thinker with ability to analyze multiple data streams to create actionable insights that impact revenue growth across all ecommerce sites

Basic Microsoft Office, Excel knowledge

Strong project management skills and exceptional attention to detail, with ability to persevere in the face of challenges

Ability to work under pressure and meet tight deadlines

Excellent communicator with the ability to collaborate, build relationships and influence at all levels of the organization

A mind set of not being a finished product and are always searching for knowledge and a means to improve yourself and process

Have a 'get it done' mentality

Company

Vida Shoes International

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry.

Founded in 1973

New York, New York, USA

51-200 employees

http://www.vidagroup.com/

H1B Sponsorship

Vida Shoes International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2020 (4)