Apply on Employer Site

Holt Homes · 4 months ago

Digital Marketing Account Strategist - Homebuilding Industry

United States

Full-time

Remote

Mid Level

3+ years exp

Holt Homes is seeking an experienced digital marketer to manage various marketing activities for home builders and developers across North America. The role involves managing search engine marketing, social media campaigns, and email marketing, while ensuring effective budget management and exceptional customer service.

ArchitectureConstructionResidential

Responsibilities

Manage the creation of campaigns based on stated goals of client

Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features

Track, report, and analyze website analytics on all social campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Optimize copy and images for all social campaigns to maximize ad spend ROI

Coordinate with individual builder partner requests and goals

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Optimize copy and landing pages for paid search engine marketing campaigns

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyze competitor SEM campaigns

Identify SEO opportunities based on SEM data and results

Coordinate with individual builder partner requests and goals

Edit and update existing email marketing templates

Regular analysis and reporting of research findings

General support and assistance for our builder partners

Qualification

Digital marketing experiencePaid search advertisingSocial advertisingGoogle AnalyticsAnalytical skillsCustomer serviceSelf-teaching abilityWritten communicationOrganizational skills