Apply on Employer Site

Lodging Dynamics · 4 months ago

Area Director of Sales

Lakewood, CO

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Lodging Dynamics is seeking an Area Director of Sales to lead revenue generation and sales strategy across multiple hotel properties. The role involves overseeing sales operations, developing market penetration strategies, and driving performance to maximize revenue and market share.

Business DevelopmentHospitalityHotel

Responsibilities

Develops and executes comprehensive Sales strategies across the assigned hotel portfolio to maximize revenue and market share

Establishes and monitors revenue goals, occupancy targets, and ADR objectives for each property

Analyzes market trends, competitive landscape, and demand patterns to optimize pricing and positioning strategies

Leads monthly business reviews and quarterly strategic planning sessions with property management teams

Oversees Sales teams across 3+ hotel locations, providing coaching, training, and performance management

Coordinates Sales efforts between properties to maximize group bookings and corporate account opportunities

Implements standardized Sales processes, reporting systems, and best practices across all assigned locations

Fosters collaboration and knowledge sharing between property Sales teams

Identifies and develops new market segments, corporate accounts, and group business opportunities

Maintains and expands relationships with key clients, travel partners, and industry stakeholders

Represents the Company at trade shows, networking events, and industry conferences

Negotiates major group contracts and corporate rate agreements across the portfolio

Tracks and analyzes Sales performance metrics, including conversion rates, pipeline development, and revenue per available room

Prepares and presents comprehensive Sales reports to General Managers, Owners, and executive leadership

Conducts regular agreed upon property visits to assess Sales operations and provide hands-on support

Implements corrective action plans when properties fall short of performance targets

Attendance is a key component of this position

Maintains a professional appearance in accordance with Company standards; wears the appropriate uniform or attire

Maintains open and effective communication with team members and management

Attends and participates in team meetings

Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines

Completes all required Company training/compliance courses as assigned

Adheres to Company standards and maintains compliance with all policies and procedures

Performs other related duties and responsibilities as assigned

Qualification

Sales strategy developmentRevenue managementMarket analysisTeam leadershipPublic speakingAnalytical skillsRelationship managementNegotiation skillsCultural diversity awarenessBasic math skillsMicrosoft Office proficiencyHotel management systemsGmail proficiencyEmotional intelligenceTime managementInterpersonal skillsProblem-solving

Required

Bachelor's degree from an accredited university or equivalent in related field

A minimum five (5) years of experience in related field required

A minimum three (3) years of supervisory experience in a multi-property or area leadership role required

Proficient in time management; the ability to effectively organize and manage multiple priorities

Willingness to travel within assigned territory, sometimes including overnight stays

Comfortable with irregular schedules, ability to work effectively across multiple time zones and markets

Strategic thinker with proven success in multi-property sales leadership roles

Strong understanding of hotel revenue management principles and distribution channels

Proven track record of exceeding revenue goals and managing complex sales portfolios

Exceptional communication skills

Emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels

Skilled in building and motivating a team, fostering a collaborative environment and inspiring high performance

Proven success managing remote teams

Analytical and problem-solving skills

Strong focus on accuracy and precision

Performs well with frequent interruptions and/or distractions

Understands how to develop and implement business strategies

Ability to interpret and create policies, procedures, and manuals

Able to communicate appropriately and effectively with all levels of management and external stakeholders

Ability to effectively listen, understand, and resolve challenges and concerns from management, team members, and/or customers (internal/external)

Exceptional interpersonal skills to include coaching, counseling, and mentoring

Able to identify and seize revenue-generating opportunities while effectively managing costs and resources

Visionary mindset, capable of developing and executing a comprehensive business strategy that aligns with brand identity and exceeds guest expectations

Knowledge of key industry trends, best practices, regulations, and the current industry landscape

Proven ability to drive revenue growth, optimize costs, and achieve financial targets

Able to engage diplomatically and effectively with third party operators and owners, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary

Proficient in negotiations

Proficient in public speaking

Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements

Able to maintain a positive and professional working environment

Fosters a culture of excellence

Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization

Basic math skills

Proficient in Google Docs/Microsoft Word

Proficient in Google Sheets/Microsoft Excel

Proficient in Google Slides/Microsoft PowerPoint

Proficient in Gmail/Microsoft Outlook

Proficiency in hotel property management systems and sales platforms