Digital Marketing Manager jobs in United States
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SmartBank · 5 months ago

Digital Marketing Manager

SmartFinancial is a leading insurance marketplace dedicated to empowering insurance agents through innovative technology. They are seeking an experienced Digital Marketing Manager to develop and optimize profitable marketing campaigns, analyze data for strategic improvements, and manage communications between technical and creative teams.

BankingFinancial ServicesService Industry
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Growth Opportunities

Responsibilities

Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals
Uncover campaign scale and profit drivers
Work with our analytics team to structure data to make optimizations against those drivers
Manage communications between technical and creative teams
Analyze reporting, as well as partner insights, to recommend strategic improvements
Research and test new marketing channels for the company

Qualification

Lead generation campaignsDigital marketing channelsData analyticsNegotiation skillsCommunication skillsOrganizational skills

Required

Demonstrated success launching and managing at-scale and profitable lead generation campaigns
Strong negotiation ability to achieve efficient results for campaigns
Highly analytical with the ability to structure data and analytics to uncover critical insights
Deep hands-on experience across various marketing channels
Excellent communication and organizational skills
Currently managing at-scale financial services lead generation campaigns

Preferred

Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus

Benefits

Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents.
Retirement Plans: 401(k) retirement plan with company matching contributions.
Paid Time Off: Generous PTO, holidays, and extensive paid product training.
Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development.
Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.

Company

SmartBank

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SmartBank is committed to offering the most efficient, effective, and secure way of delivering your financial information. It is a sub-organization of SmartFinancial.

Funding

Current Stage
Public Company
Total Funding
unknown
2014-04-08IPO

Leadership Team

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Billy Carroll
President & CEO
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Brad Place
Chief Technology Officer
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Company data provided by crunchbase