Square · 5 days ago
Marketing Strategy Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$164K/yr - $245K/yr
8+ years expSquare is a company that has evolved to provide integrated, omnichannel solutions for sellers. They are seeking a Marketing Strategy Lead to drive marketing investment strategy, performance evaluation, and operational excellence, ensuring effective collaboration across various teams to optimize marketing efforts.
BitcoinFinTechMobile PaymentsProductivity ToolsRetail Technology
Responsibilities
Guide meaningful improvements in GTM & Marketing strategy through deep analysis of spend efficiency, channel performance, program effectiveness, funnel health, competitive dynamics, and the impact of macroeconomic trends. Propel a culture of continuous improvement via marketing business reviews, highlighting industry and consumer trends, measurement learnings and adoption, and playbook updates
Lead Strategic Global Marketing Projects – Partner with cross-functional teams to define, plan, and execute novel high-impact initiatives, ensuring seamless execution and measurable impact
Bring rapid clarity to ambiguous situations, resolve them effectively, communicate decisions efficiently, and enable teams to move towards implementing solutions. Bring your experience and contextual knowledge to bear on the problems that teams need to solve
Lead the Annual Planning process by helping align goals, resources, and investment priorities across teams
Review and challenge key assumptions in forecasting, ensuring financial and strategic rigor in marketing's planning process
Partner with Marketing Leadership to optimize investment strategy and identify areas for strategic growth
Proactively look for opportunities to drive operational improvements across Marketing with a focus on driving efficiency and efficacy
Communicate with clarity and impact. Provide thought leadership and data-driven insights, with a deep understanding of underlying drivers and shifts in trends
Influence decisions among cross-functional leaders, and to build strong relationships and gain alignment with large groups of stakeholders from all levels of the organization using quantitative and qualitative tactics
Qualification
Required
8+ years of experience in Marketing, Finance, Strategy, or Business Operations in a high-growth company and/or Management Consulting
A Bachelor's Degree in Finance, Business, Marketing, or a related field
Strong analytical skills with the ability to break down complex data and deliver clear insights
Expertise in reporting, financial modeling, and marketing performance analysis
Experience evaluating marketing funnels and conversion metrics and developing full-funnel GTM strategies
A proactive mindset with a strong bias for action and problem-solving
Excellent communication skills, with the ability to influence stakeholders and present insights clearly
Familiarity with marketing finance concepts and frameworks
Ability to navigate ambiguity and drive clarity in complex situations
Ability to operate both at a strategic level and in the weeds to diagnose and fix issues
Preferred
Experience in Finance & Strategy
Background in the technology industry, especially B2B / SaaS
Experience with data analytics tools, infrastructure, etc
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Square
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square.
1001-5000 employees
H1B Sponsorship
Square has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Public CompanyTotal Funding
$4.8BKey Investors
GICKleiner PerkinsSequoia Capital
2025-08-13Post Ipo Debt· $2.2B
2024-05-06Post Ipo Debt· $2B
2023-01-11Post Ipo Equity
Leadership Team
Camille Vergara
Product Manager
Conor Delahunty
Product Manager
Recent News
2026-01-20
Company data provided by crunchbase