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LG Electronics North America · 5 hours ago

Senior Demand Generation Manager

Englewood Cliffs, NJ

Full-time

Onsite

Senior Level, Lead/Staff

$140K/yr - $175K/yr

10+ years exp

LG Electronics North America is a global leader in technology dedicated to creating innovative solutions for a better life. They are seeking a Senior Demand Generation Manager to lead planning and performance strategy across key paid media channels and ensure alignment with business goals while translating performance into actionable insights.

Consumer Electronics

Responsibilities

Strategic Media Planning & KPI Alignment: Define and align performance KPIs across paid media channels that support broader e-commerce sales goals and business priorities

Forecasting & Budget Planning: Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative (e.g., promotions, product launches)

Audience Strategy Development: Create robust, channel-specific audience targeting strategies leveraging 1P customer data and 3P insights to improve reach, efficiency, and conversion

Performance Reporting & Optimization: Lead weekly, monthly, and quarterly performance reporting, with clear storytelling, actionable recommendations, and trend analysis for stakeholders

Cross-Functional Leadership: Act as a strategic liaison between internal stakeholders (e.g., brand marketing, analytics, creative, and e-commerce) and the media activation team to ensure plans are insight-driven and aligned across functions

Client Lead for Media Agency: Serve as the internal “client” on behalf of LG, providing strategic direction to our media agency partner and holding them accountable for executional excellence and results

Qualification

Demand generationDigital marketingPerformance media strategyMedia strategyKPI alignmentAudience targetingMedia measurementStakeholder managementAgency relationship managementExcel proficiencyPowerPoint proficiencyGoogle AnalyticsLooker StudioCross-functional leadershipCommunication skills

Required

10+ years of experience in demand generation, digital marketing, or performance media strategy, preferably in a fast-paced e-commerce or D2C environment

Proven ability to drive media strategy across multiple paid channels with strong forecasting and KPI ownership

Strong understanding of both the business side (sales goals, product priorities, promotions) and operational media execution (platforms, audience tactics, pacing, and performance levers)

Excellent communication, stakeholder management, and cross-functional leadership skills

Demonstrated success in managing agency relationships and driving accountability from external partners

Fluent in media measurement, channel attribution, and performance storytelling

Proficiency in Excel, PowerPoint, and tools such as Google Analytics, Looker Studio, or similar

Benefits

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.