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Fellers · 4 months ago

Auto Business Development Manager - (MI, IL, OH, IN, KY, MO, KS, NE, SD, ND, MN, WI, IA)

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Fellers, LLC is a trusted leader in the sign and graphics industry, focusing on delivering speed, service, and selection to their customers. They are seeking a Business Development Manager to drive growth in the Automotive product segment, focusing on acquiring new customers and increasing sales of proprietary Automotive Films. The role involves executing a disciplined business development strategy, leveraging field visits and phone outreach to optimize territory coverage, and collaborating with the Sign and Graphics team.

RetailWholesale

Responsibilities

Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up

Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage

Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting

Utilize deep product expertise in automotive films to deliver impactful in in-person presentations with installers, wrappers, tint shops, body shops, auto detailers, and printers to generate leads and close sales

Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel

Develop tailored sales presentations and proposals that clearly communicate product value and differentiation

Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth

Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory

Collaborate with the Sign and Graphics team by identifying potential cross-division opportunities and engaging the appropriate BDM for support

Represent the company at regional and national trade shows as needed to increase visibility and drive new business

Build and maintain strong, trust-based relationships with customers, vendors, and internal teams—while proactively supporting vendor and customer needs within the Automotive segment, including Fellers, Cheetahwrap, and Interwest

Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value

Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience