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Florida Gulf Coast University · 4 months ago

Marketing & Promotions Manager

Fort Myers, FL

Full-time

Onsite

Mid Level

3+ years exp

Florida Gulf Coast University is a member-supported service providing educational programming through WGCU, a source for PBS and NPR in Southwest Florida. The Marketing & Promotions Manager will support the daily operations of marketing efforts, design multi-channel campaigns, and collaborate with various departments to enhance audience engagement and brand consistency.

Responsibilities

Establishes development of goals and objectives that support WGCU’s strategic mission and audience growth strategy. This includes supporting WGCU strategies as a trusted news source connecting journalism and programming with audience needs

Designs and executes multi-channel marketing campaigns that reflect WGCU’s brand strategy, engaging audiences across on-air, online, on demand, and in-person platforms

Develops campaign and special project communications in collaboration with editorial, digital and social media efforts, and strategic partners to ensure marketing efforts align with and advance WGCU’s public service mission

Supports branding initiatives, including collaborating on long-term branding campaigns with a leading SWFL advertising agency or in-house resources to differentiate WGCU from competitors

Assists in launching new radio, TV, and digital programs/products to increase audience awareness and engagement

Oversees social media content and collaborates with shared creative resources (graphic designers and others) to support external marketing, underwriting, development and programming departments

Develops marketing materials and ensures consistent messaging and visuals across print, TV, digital, social and out of home advertising

Supports copywriting process for internal departments and external communications

Serves as primary liaison with external PR agencies and media institutions to distribute announcements on WGCU’s programming, events, and strategic direction

Tracks and reports on campaign performance; assists in evaluating marketing and PR strategies, implementing new processes and promoting best practices to risk management

Monitors production timelines and supports project workflows by coordinating departmental activities and setting priorities for WGCU marketing campaigns and special projects

Performs other job-related duties as assigned

Qualification

Marketing principlesMedia productionProject managementSocial media designGraphic designAudience engagementCommunication skillsMicrosoft OfficeAttention to detailOrganizational skillsTeamworkCritical thinking

Required

Bachelor's degree from an accredited institution in Marketing, Communications, or other closely related field

Three years of full-time experience directly related to the job functions

Familiar with radio and TV production, Out of Home, digital platforms, and social media

Professional full-time experience in marketing, communications, broadcasting, or related field

Experience with audio or multi-media production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, and social media design

Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook)

Preferred

Master's Degree from an accredited institution in marketing, advertising, communications, or related field

5 years Professional full-time experience in marketing, communications, broadcasting, or related field

Experience working in higher education

Company

Florida Gulf Coast University

Florida Gulf Coast University is a school in Fort Myers.

Founded in 1991

Fort Myers, Florida, USA

1001-5000 employees

http://www.fgcu.edu/

H1B Sponsorship

Florida Gulf Coast University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (28)

2024 (25)

2023 (8)

2022 (19)

2021 (16)

2020 (4)