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IPG Mediabrands · 4 months ago

Associate Director, Growth Analytics

Los Angeles, California, United States

Full-time

Onsite

Mid, Senior Level

$110K/yr - $130K/yr

5+ years exp

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investments globally. The Associate Director, Growth Analytics will assist with analytics and guide the team in building a holistic approach to campaign execution and measurement across channels.

AdvertisingDigital MediaMarketing

Responsibilities

Development of client-specific measurement plans

Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics

Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights

Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution

Help guide junior members on story-board/narrative to provide rich insights

Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships

Work with Client Advice & Management to identify opportunities to better support client needs

Qualification

Digital analyticsData visualization toolsDigital marketing technologiesPaid media landscapePythonRSQLCommunication skillsTime-managementProblem solvingTeam collaboration

Required

5+ years of experience in marketing or digital analytics, primarily website performance

Knowledge of Tableau or any other dashboard & data visualization tools

Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc

Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story

Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience

Mediabrands does not require candidates to have a college degree

Preferred

Knowledge of Python, R, SQL, or any other advanced analytics software package a plus

Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)

Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)

Ability to delegate and oversee direct reports

Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

Excellent written, verbal communication and presentation skills

Strong time-management and organizational skills

Proven problem solving ability

Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure