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Chatham Financial · 4 months ago

Sr. Web & Digital Marketing Manager

Kennett Square, Pennsylvania, United States

Full-time

Onsite

Senior Level

5+ years exp

Chatham Financial is the largest independent financial risk management advisory and technology firm, dedicated to empowering its employees with professional development opportunities. As a Senior Web & Digital Marketing Manager, you will strategize and execute digital marketing campaigns, manage the company's web presence, and integrate AI tools to enhance marketing performance and personalization.

AccountingFinanceFinancial Services

Comp. & Benefits

Responsibilities

Serve as Marketing’s subject matter expert on assigned segments, personas, and/or regions; understand target’s pain points and how our solutions solve them as well as improve business performance

Collaborate with product managers, client engagement, and various stakeholders to define web positioning, digital execution and ensure alignment

Develop and implement ‘always on’, performance marketing campaigns and product/solution launches designed to meet business and marketing goals for upsell and acquisition

Maintain program and campaign schedules, calendars, budgets, as appropriate and report regularly on progress and goal achievement

Evaluate, deploy and manage AI-powered and agentic tools (e.g., AI copy generation, audience modeling, performance forecasting, chatbot engagement) to enhance marketing performance and reduce manual overhead

Develop and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, display, retargeting, etc.)

Manage paid media budgets and performance (Google Ads, LinkedIn, Meta, etc.)

Create and maintain content calendars, campaign schedules, and reporting dashboards

Analyze campaign performance metrics and optimize for ROI and CPA goals using AI-powered analytics tools and real-time performance models

Coordinate with sales, product, and creative teams to align messaging and GTM strategy

Use generative AI tools to test creative variations, optimize ad copy and develop web content at scale

Own the company website(s), including structure, content, user experience (UX), and performance

Lead site optimization efforts including SEO (technical and content), CRO, and A/B testing

Manage CMS platforms (e.g., WordPress, Drupal, Webflow) and ensure content is up-to-date and aligned with brand standards

Oversee web analytics (Google Analytics, Tag Manager, etc.) and provide insights to drive strategy

Explore implementation of agentic AI for real-time web personalization, content adaptation, and autonomous testing

Manage marketing tech stack including automation platforms (e.g., HubSpot, Marketing Cloud), CRM integration, and analytics tools(GA4)

Implement tracking codes and pixels for campaign measurement

Collaborate with web developers, designers, and IT for technical enhancements and maintenance

Drive innovation through AI integrations with existing martech systems – including automated segmentation, audience insights, and personalized workflows

Qualification

Digital MarketingSEOPPCAI ToolsWeb ManagementGoogle AnalyticsMarketing AutomationCMS PlatformsData-Driven MindsetUX/UI PrinciplesB2B SaaS ExperienceHTML/CSS BasicsGoogle Ads CertificationProject ManagementCommunication Skills

Required

Demonstrable understanding of operational, web interface management, UI/UX and digital marketing (SEM/PPC/Retargeting and Display)

Bachelor's degree in Computer Science, Software Engineering, Marketing, Digital Media, Communications, or related field

5+ years of experience in digital marketing and website management

Strong knowledge of SEO, PPC, email marketing, social media, and analytics tools

Experience with CMS platforms, HTML/CSS basics, and marketing automation tools

Proficiency in Google Analytics, Google Ads, Meta Business Suite, and A/B testing tools

Excellent project management and communication skills

Data-driven mindset with the ability to analyze metrics and translate them into action

Experience in global and regional/localized marketing (UK, EMEA, APAC)

Working knowledge of marketing metrics and performance analytics

Hands-on experience with AI tools such as Jasper, Copy.ai or other intelligent automation platforms

Experience in B2B SaaS or ecommerce environments

Familiarity with UX/UI principles and web accessibility standards

Certification in Google Ads, HubSpot, or similar platforms

Understanding of agentic AI systems (e.g., autonomous campaign agents, intelligent web optimization agents) and their role in marketing transformation

Skilled in React.js and working with JSON-based REST APIs / data structures