Property Leads · 5 months ago
Head of Programmatic Media & Audience Targeting | REMOTE
United States
Full-time
Remote
Senior Level
5+ years expProperty Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals. They are seeking a strategic and highly technical Head of Programmatic Media & Audience Targeting to own and scale their programmatic marketing efforts, leading investment across DSPs and leveraging CMP/DMP platforms to build precise audiences of homeowners looking to sell.
Real Estate
Responsibilities
Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs
Build and manage targeting strategies using CMPs/DMPs (e.g., LiveRamp, Lotame, Segment) to find homeowners ready to sell
Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI
Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets
Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance
Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles
Monitor campaign performance in real time to hit CPL, ROAS, and quality goals
Build and manage dashboards to track performance across creatives, audiences, placements, and geos
Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results
Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion
Provide feedback loops from performance data to creative, messaging, and broader marketing strategy
Qualification
Required
5–10+ years experience in performance marketing with a focus on programmatic media buying and audience-based targeting
Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools
Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution
Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.)
Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset
Preferred
Hands-on experience with platforms like The Trade Desk, DV360, LiveRamp, Neustar, Lotame, BlueKai, or Segment
Familiarity with GA4, Looker, or similar BI/analytics tools
Prior experience in lead generation funnels, paid search, or conversion rate optimization
Exposure to real estate, insurance, or home services performance marketing
Benefits
401k and healthcare benefits starting 1/1/2026
Company
Property Leads
Property Leads offers SEO-driven motivated seller leads for real estate investors, generating over 3000 leads monthly.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Andy Kolodgie
Owner
Liz Hutz
Co-Owner
Company data provided by crunchbase