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Trafilea · 5 months ago

Growth Product Lead, Loyalty

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Trafilea Tech E-commerce Group is a dynamic company focused on data-driven strategies to scale their direct-to-consumer brands in the intimate apparel and beauty sectors. They are seeking a Growth Product Lead to design and deliver engaging subscription experiences that enhance customer retention and drive recurring revenue.

Digital MarketingE-Commerce

Responsibilities

Own subscription growth experiments across Club, Autoship, Shaperbox, and Credits, turning hypotheses into MVPs and quick-win pilots

Map and optimize subscription journeys (onboarding, renewal, cancellation) to reduce friction and improve retention

Execute data-driven initiatives with clear KPIs (churn, RR45D, LTV uplift) and share insights through dashboards and reports

Collaborate daily with Product, Marketing, CX, BI, and Tech to align on roadmap priorities and manage dependencies

Design bold retention mechanics and personalization flows based on customer feedback, cohort analysis, and behavioral signals

Drive influencer/ambassador-style engagement by ensuring community-driven and loyalty mechanics connect with customer needs

Run agile practices (sprints, stand-ups, retros) to keep squads accountable and reduce operational load for Tribe leadership

Prioritize and scale successful pilots into playbooks for global markets (US, CA, UK, AU), fueling recurring revenue growth

Qualification

Growth/Product experienceCohort analysisData-driven initiativesE-commerce experienceAgile methodologyRetention metricsNo-code pilotsClear communicationCollaboration skills