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Eagle Eye Networks · 1 day ago

Growth Marketing Manager

Austin, TX

Full-time

Hybrid

Senior Level

5+ years exp

Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence and analytics. The Growth Marketing Manager will drive the development, execution, and management of marketing campaigns aimed at branding, lead generation, product promotion, and sales enablement across various channels.

AnalyticsCloud ComputingCyber SecurityInformation TechnologySaaSSecurity

Responsibilities

Manage end-to-end campaign production and recommendations including planning, executing, testing, and optimization across email marketing, ABM, direct mail, experience marketing, webinars, and more

Collaborate with cross-functional teams to develop and launch integrated marketing campaigns that align with business goals and objectives

Manage marketing calendar and oversee day-to-day campaign needs, including content coordination, design briefs, sales enablement, relevancy, and QA

Ensure that campaigns are compliant with all relevant regulations and guidelines

Manage all demand generation programs, activities, and data in our marketing automation (Hubspot) including managing contact data, segmenting lists, and cleaning data

Coordinate and host demand generating virtual webinars

Copywriting, editing and proofreading

Work directly with marketing operations to:

Maintain and make recommendations to lead gen funnels and processes to generate high-quality leads and follow them through the sales cycle

Measure and analyze the effectiveness of marketing campaigns and initiatives, and making data-driven decisions to optimize performance

Assist in the creation and maintenance of marketing dashboards and reports to track key performance indicators and measure the impact of marketing activities

Conduct market research and analyze data to identify trends and market opportunities

Identify and understand target markets and consumer behavior to inform marketing campaigns

Qualification

B2B marketing experienceMarketing automation (Hubspot)Campaign managementData analysisProject managementSelf-directedProactive natureCommunicationAttention to detailProblem-solving skills

Required

5+ years of experience managing large-scale campaigns for B2B companies in a lead generation capacity and/or in an agency setting

5+ years of hands-on B2B marketing experience and is able to accomplish organizational goals by accepting ownership for accomplishing new and different requests

You take a strategic approach to marketing that emphasizes the use of data and analytics to measure the effectiveness of marketing campaigns and tactics, and optimize them for revenue growth

Extensive knowledge of marketing automation systems, preferably Hubspot

Ability to work independently with minimal oversight across multiple marketing functional areas

Ability to work effectively in a fast-paced environment and communicate clearly with global marketing peers

Strong attention to detail, problem-solving skills, an analytical mind-set

Self-directed, proactive and able to define and execute projects independently

Proactively explores opportunities to add value to job accomplishments

Strong project management skills

Highly motivated, self-starting nature

Avid learner who prefers to formulate a hypothesis before asking someone else for the answer

Understands the importance of clear and effective communication in the workplace and pays great attention to detail

Minimal global travel may be required

Benefits

Medical Benefits: We offer a competitive medical plan. Company offsets premiums.

100% paid employee dental and vision insurance.

Taco Tuesdays: Like breakfast tacos? You’re at the right place, because weekly breakfast tacos are provided.

401k plan with company match!

Weekly Lunch: Food is love. Especially when it is free.

Snacks: You will never go hungry.

Culture: Innovation drives our vibe.

Diversity: We embrace our global presence, the diverse ideas and backgrounds of our team to improve our culture, our products and grow our people and our business.

Unlimited PTO: We value our employees’ work/life balance and want you to spend the time off you need.