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Perdue Farms · 3 days ago

Sr. Brand Manager - Organic (Ready-to-Cook)

Salisbury, MD

Full-time

Hybrid

Mid, Senior Level

$111K/yr - $167K/yr

7+ years exp

Perdue Farms is a fourth-generation, family-owned food and agricultural business aiming to become the most trusted name in premium proteins. The Senior Brand Manager for the Perdue Organic Ready-to-Cook team is responsible for the strategic development, marketing execution, and overall growth of Perdue's organic poultry products, leveraging consumer insights and market trends to drive brand performance.

Food and Beverage

Responsibilities

Develop and execute comprehensive marketing plans and strategies for the Perdue Organic team, aligning with the overall Perdue Masterbrand and RTC objectives. Define organic-specific positioning, messaging, and consumer engagement strategies

Conduct in-depth analysis of the organic food market, consumer behavior, and competitive landscape. Utilize data and insights to identify growth opportunities, inform product improvements, and optimize marketing activities

Brand Positioning & Messaging:

Target Audience: Deeply understand the values, motivations, and purchasing habits of the organic consumer, highlighting the specific benefits of Perdue organic products

Differentiation: Clearly communicate the unique features and attributes of Perdue Organic, emphasizing certification, quality, and commitment to sustainable practices

Quality & Innovation: Collaborate with R&D and Supply Chain to ensure the quality strategy and innovation pipeline for Organic products meet consumer expectations and reinforce premium positioning

Collaborate with R&D, Supply Chain, and the Senior Director of Disruptive Innovations on product innovation, renovation, and commercialization within the organic portfolio, ensuring offerings meet market needs and brand standards

Monitor and analyze the financial performance of the Organic tier, Drive proactive management of P&L management by optimizing pricing, promotional activities, and cost structures to achieve profitability targets

Track key performance indicators (KPIs) for the Organic tier, including sales, market share, brand awareness, and consumer sentiment. Provide regular reports and actionable recommendations

Qualification

Brand ManagementMarketing StrategyAnalytical SkillsP&L ManagementConsumer InsightsCommunication SkillsProject ManagementCollaboration

Required

Bachelor's degree in Marketing, Business Administration, or a related field

7+ years of brand management experience within the food or CPG industry, with direct experience in or a strong understanding of the organic market preferred

Proven ability to develop and execute effective marketing plans that drive brand growth

Strong analytical skills, capable of interpreting market data and consumer insights to inform strategy

Excellent communication, presentation, and project management skills

Demonstrated ability to collaborate effectively with cross-functional teams

Experience with P&L drivers and financial analysis