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NEOGOV · 4 months ago

Tourism & Marketing Manager

City Hall, TX

Full-time

Onsite

Mid, Senior Level

$73K/yr - $84K/yr

5+ years exp

NEOGOV is a part of the City of Athens, and they are seeking a Tourism & Marketing Manager to plan, organize, and coordinate tourism activities and initiatives. The role will involve promoting Athens’ cultural resources and tourism amenities, collaborating with various stakeholders to enhance tourism-related travel and support local commerce.

GovTechHuman ResourcesInformation TechnologySoftware

No H1B

U.S. Citizen Only

Responsibilities

Collaboratively creates, develops, plans, and implements innovative strategies to promote tourism through workplan goals and objectives

Monitors and analyze tourism trends, visitor data, and economic impact to guide program decisions and provide reports to City leadership. Reports may include presentations of information in public meetings

Coordinates with the Assistant City Manager on the allocation and use of Hotel Occupancy Tax (HOT) funds in compliance with State law and City policy including but not limited to developing annual budget requests, establishing cost effective programs, planning, and maintaining organized records

Works with the Assistant City Manager to prepare and submit required HOT reports

Demonstrates the ability to prioritize tasks while managing multiple projects with attention to detail and timeliness

Partners with public and private sector organizations to facilitate the promotion of tourism through the management of a cooperative advertising program with the goal of improving the quality and excitement of events to attract tourists to the City

Cultivates strategic partnerships with hotels, restaurants, attractions, and other tourism-related businesses to support collaborative promotions and campaigns

In coordination with City staff executes and manages City sponsored events in accordance with the developed workplan and budget. This position is the point of contact for City events

Performs other managerial and technical duties as assigned

Qualification

Tourism marketingEvent planningPublic relationsSocial media managementData analysisBudget managementMicrosoft OfficeAdobe softwareCommunication skillsTeam collaborationAttention to detail

Required

Must be a citizen of the United States or eligible to work in the United States

Must have a valid class C driver's license issued by the State of Texas

A high school diploma or GED is required

Bachelor's degree from an accredited college or university with major coursework in marketing, tourism, communications, public relations, business, or a related field

Minimum of five (5) years' experience in marketing, tourism industry, or closely related field. Two (2) years of the required experience must have been in a lead capacity or any combination of experience, training and/or education that provides the required knowledge, skills, and abilities

Knowledge of Tax Code 351 – Hotel Occupancy Tax Revenue usage

Knowledge of travel and tourism, marketing principles and advertising mediums, techniques and methods of media/public relations communications, and related policies and procedures

Knowledge of the geographical layout of the City, including all tourist attractions

Knowledge of popular social media platforms, the appropriate use of platforms and ability to create content on said platforms

Knowledge of event planning processes and ability to coordinate/manage City events

Communication skills including not only concise and engaging written content, but also the ability to clearly communicate ideas verbally and exercise strong listening skills

Skilled in the use of personal computers and common software including Microsoft Office, Adobe, and other publishing software packages