Annexus Group · 5 months ago
Copywriter/Sr. Copywriter
Scottsdale, Arizona
Full-time
Onsite
Mid, Senior LevelAnnexus Management Company LLC is a leading financial institution focused on innovative investment and retirement solutions. They are seeking a Copywriter or Sr. Copywriter responsible for writing, editing, and proofing marketing and advertising materials for B2B and B2C markets in the financial services industry.
ConsultingFinancial Services
Responsibilities
Works with marketing managers to develop or improve financial advisor/agent (B2B) and consumer (B2C) facing marketing materials across digital and print channels, including brochures, web, advertising, landing pages, emails, social media, video storyboards, and more
Collaborate with marketing, product, compliance, and design teams to develop effective campaigns and materials
Leverage AI tools to ideate, draft, and refine content while applying strong editorial judgment to ensure accuracy and brand alignment
Proactively solicits feedback on draft materials and incorporates that feedback appropriately to meet sales or business objectives
Must be able to understand and take complex products and create simplified and easily digestible content, highlighting key benefits, features and selling points through your copy
Conduct research on financial trends, competitor messaging, and B2B and B2C audiences to inform copy
Must be a continuous learner who shares insights and knowledge with others
Qualification
Required
Must possess the skillset for and have the constant drive to deliver copy that is better than the rest of the industry
Responsible for writing, editing and proofing marketing and advertising materials for both B2B and B2C markets in the financial services industry
Works with marketing managers to develop or improve financial advisor/agent (B2B) and consumer (B2C) facing marketing materials across digital and print channels, including brochures, web, advertising, landing pages, emails, social media, video storyboards, and more
Collaborate with marketing, product, compliance, and design teams to develop effective campaigns and materials
Leverage AI tools to ideate, draft, and refine content while applying strong editorial judgment to ensure accuracy and brand alignment
Proactively solicits feedback on draft materials and incorporates that feedback appropriately to meet sales or business objectives
Must be able to understand and take complex products and create simplified and easily digestible content, highlighting key benefits, features and selling points through your copy
Conduct research on financial trends, competitor messaging, and B2B and B2C audiences to inform copy
Must be a continuous learner who shares insights and knowledge with others
All applicants are required to take a PI Survey and are subject to a background check prior to hire
Preferred
Financial services, investment, or insurance product copywriting experience a plus
Desire to learn financial industry and financial product marketing
Understanding of B2B and B2C target audiences, with appropriate tone, voice, and effective messaging
Advertising, digital, email, direct, and social media marketing (multichannel) campaign experience preferred
Familiarity leveraging .ai / prompting for research, ideation, and content creation a plus
Must work well independently as well as collaborate with marketing, design team, and product/subject matter experts to execute creative direction
Strong attention to detail, communication and organizational skills
Team oriented, with positive energy and enthusiasm
Company
Annexus Group
Annexus designs solutions to help Americans grow and protect their retirement savings.
Founded in 2006
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Blackstone Group
2022-07-27Acquired
2019-01-08Private Equity
Leadership Team
J
James Hahn
Executive Vice President of Life Sales and Distribution
Ken Lepore
Chief Compliance Officer
Recent News
Company data provided by crunchbase