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Ricoh USA, Inc. · 4 months ago

Senior Director, Portfolio Marketing Business Partner - WEX

Exton, PA, United States

Full-time

Hybrid

Director/Executive

8+ years exp

Ricoh USA, Inc. is a leading company in the marketing sector, seeking a Senior Director, Portfolio Marketing Business Partner to align marketing efforts with business priorities. This role involves developing and executing marketing strategies, managing portfolio lifecycle, and leveraging market intelligence to enhance product positioning and drive sales.

ConsultingDocument PreparationInformation Technology

Responsibilities

Drives marketing efforts to enable portfolio strategy and enhance market positioning:

Portfolio Marketing: Creates strategies to position Ricoh’s solutions effectively, aligning with business goals to drive awareness, growth, and consistent messaging. Leverages market intelligence and customer insights for refinement

Portfolio Management: Coordinates process inside of Marketing to generate portfolio GTM strategy jointly with BU stakeholders

Works closely with the Go-To-Market team so set campaign vision and budget: Partners with GTM activation team to define the campaign roadmap, scope, objectives and budget in line with overall portfolio strategy

Market Insights and Analysis: Gathers and analyzes market-specific data to identify trends, inform decision-making, and refine strategies

Performance Optimization: Works with BU leadership team to analyze business performance, generate insights, and refine marketing strategies for continuous improvement

Knowledge of annual and mid-term business plans and understanding of market trends, to make recommendations relating to go-to-market strategies

Has a deep understanding of the needs of BUs and markets the portfolio, creating value propositions to meet customer needs

Responsible for customer segmentation, competitive and Market intelligence and analysis, product performance analysis, and portfolio marketing messaging that resonate with the Market and Customers

Responsible for understanding market trends, competitive landscape, customer needs and requirements in key environments to guide messaging and go-to-market deliverables

Strong background in defining and managing portfolio brand strategy. This includes aligning branding efforts with Ricoh’s business objectives and ensuring consistent and cohesive branding across all channels

Proficient in creating portfolio-driven content that effectively communicates Ricoh’s value proposition. This involves developing content that resonates with target audiences and supports marketing campaigns

Adept at creating and executing personalized marketing strategies that enhance campaign execution and support demand generation. This involves understanding customer behavior and preferences to tailor marketing efforts effectively

Able to gather and analyze market data, customer insights, and competitive intelligence to inform strategic decisions and create effective marketing content

Project management skills are crucial for coordinating and executing marketing strategies. This includes managing timelines, budgets, and resources to ensure successful implementation. Probably more centered on a specific group and not across all but having the knowledge of managing and leading a project is an asset in all instances

Communication, collaboration and interpersonal skills are necessary to work effectively with various departments and stakeholders. The team should be able to articulate marketing strategies and insights clearly and build strong relationships with partners

Familiarity with marketing technologies and tools, such as CRM systems, marketing automation platforms, and analytics tools, is important for executing data-driven marketing strategies

The ability to identify challenges and opportunities within the market and develop innovative solutions to address them is key to staying competitive and differentiating Ricoh

Marketing Strategy in concert with Go-To-Market teams including target audiences, channel strategy, and budget

Works cross-functionally with marketing, sales, product development, portfolio, and other functions to support business initiatives and industry positioning

Determining and defining Sales Enablement and Channel Training needs, understanding the impact of multiple channels on the product positioning

Coordinates and aligns offerings for a unified customer experience and drive a cohesive GTM approach across products. Gather business requirements, translate them into marketing specs, and coordinate shared marketing resources

Develop market research program to gain insight into customer use of current products and identify untapped opportunities/buyer personas

SME on developing and maintaining competitive product advantage. Communicate product competitive position to the organization particularly product strategy and sales

Ensure new product positioning is clear and effective and that new products have distinct advantages and revenue opportunities

Ensure products are effectively launched with particular focus on pricing, positioning, and competitiveness. Support product pricing and positioning with market research

Ensure SME guidance for the development of sales enablement tools and training (e.g. website, brochures, FAQs, launch announcements, etc)

Speak and present Ricoh products to both internal and external stakeholders

Engage partners to maximize Ricoh offerings. Attend partner QBRs and provide insight into Ricoh roadmap and partner roadmap

Report on product performance and, when appropriate implement enhancement and/or mitigation strategies

Qualification

Portfolio MarketingMarket InsightsAnalysisDigital Marketing PrinciplesProject ManagementBudget ManagementData-Driven Decision MakingAnalytical SkillsSales Alignment FamiliarityCommunication SkillsCollaboration Skills