OMD · 4 months ago
Manager, Digital Activation, Programmatic
New York
Full-time
Onsite
Mid Level
$75K/yr - $95K/yr
3+ years expOMD is recognized as the Cannes Lions 2024 Media Network of the Year and is the world's largest media network with over 12,000 employees across 100 countries. The Manager, Digital Activation will utilize advanced digital marketing techniques to meet client objectives, acting as a liaison between clients, account teams, and media vendors while leading a team to ensure innovative media plans and effective performance reporting.
AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media
Responsibilities
The Manager, Programmatic will help to deliver the clients business objectives through digital tactics rooted in data & insights
This individual is the day-to-day liaison between the client, account team, and the digital media community
They will build and maintain strong relationships with the media vendor community to ensure that our plans are the most innovative in the industry
They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment
They will have the ability to interpret strategy & business objectives through a digital lens
They will be leading a team of associates who would lean on their manager for guidance, team growth, support etc
Qualification
Required
3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required
Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
Experience in nuanced products and processes, such as SPO and Programmatic OTT
Successful client-facing experience as well as experience with managing external partner relationships
Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific)
Experience in Amazon DSP, TTD, and DV360
Strong Inventory Curation POV's and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
Negotiation skills for planning efficient data and inventory deals with publisher partners
Confident in analyzing and acting on marketing data
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy
Experience in Prisma, billing
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
10001+ employees
H1B Sponsorship
OMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (20)
2022 (12)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Partner, Digital
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