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DLA Piper · 4 months ago

BD Writer & Content Strategist

Atlanta, GA

Full-time

Hybrid

Senior Level, Lead/Staff

$154K/yr - $223K/yr

8+ years exp

DLA Piper is a bold and collaborative law firm that values its people. The BD Writer & Content Strategist is responsible for developing content that promotes the firm's brand and facilitates business development, ensuring that the firm's voice and style are consistently maintained across various materials.

AdviceLaw EnforcementLegalProfessional Services

No H1B

U.S. Citizen Only

Responsibilities

Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, case studies, and website copy

Leverage copy and key messaging survey input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm’s brand

Collaborate with the Pitch & Proposal team to be sure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work

Work with the Communications team, who ultimately will be responsible for the firm’s brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm’s brand story

Leverage strong PowerPoint skills to integrate words and graphics into strong stories for business development purposes

Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral

Influence key stakeholders and peers on best practice content development

Guide managers on best practice content development

Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management to include SharePoint online automated workflow tools (technology), to-be-developed rules and controls (process), the marketing and communications teams and other staff throughout the firm (people) for subject matter expertise

Continually apply creativity to writing client centric copy

Comfortably apply the firm’s brand playbook, style and voice guidelines when writing content

Qualification

Content DevelopmentBrand StrategyPowerPoint DesignWriting SkillsCollaboration SkillsCritical ThinkingMulti-taskingMS OfficeCommunication SkillsSelf-starterCreativity

Required

Bachelors degree in Marketing communications, business or related field

8 years' Experience in Marketing/business development experience in a professional services environment preferably within a large, global law firm

Strong writing skills with ability to combine copy writing with design to best convey a message

Good understanding of brand strategy and how they apply to master messaging frameworks and translate to content

PowerPoint design skills and design aesthetic

Ability to multi-task and thrive in a fast-paced environment

Strong communication skills

Proficiency with MS Word/Excel/PowerPoint

Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties

Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner

Provide timely, accurate, and quality work product

Successfully meet deadlines, expectations, and perform work duties as required

Foster positive work relationships

Comply with all firm policies and practices

Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed

Ability to work under pressure and manage competing demands in a fast-paced environment