Netradyne · 1 week ago
Director, Demand Generation
San Francisco, CA
Full-time
Hybrid
Director/Executive
$165K/yr - $210K/yr
12+ years expNetradyne is a leader in fleet safety solutions, harnessing the power of Computer Vision and Edge Computing. They are seeking a strategic and results-driven Director of Demand Generation to lead global demand creation efforts, focusing on driving pipeline and revenue growth in the U.S. direct business through integrated marketing programs.
AnalyticsArtificial Intelligence (AI)Fleet ManagementLocation Based ServicesMachine Learning
Responsibilities
Global Demand Strategy – Drive integrated demand generation programs worldwide, with primary accountability for scaling pipeline in the U.S. direct business
ABM & Segmentation – Develop account-based marketing strategies and execute campaigns tailored by company size (Enterprise vs. Mid-Market), industry vertical, and buyer persona
Lifecycle Nurture – Build full-funnel nurture programs to engage prospects and customers across the buyer journey, leveraging email, digital, and personalized content
Program Mix & Execution – Own and optimize the demand generation program mix, balancing always-on programs with targeted, event-based and campaign-specific initiatives
Paid Digital Ownership – Lead paid media strategy and execution, including search, social, and display, with accountability for lead quality, conversion, and ROI
Field, Events & Online Programs – Partner with Events and Field Marketing to deliver impactful in-person and virtual programs, including roadshows, user conferences, webinars, workshops, roundtables, and trade shows
Revenue Alignment – Work closely with Sales, SDR, RevOps, and Regional leadership to ensure demand gen initiatives are tightly connected to pipeline and revenue targets
Analytics & Reporting – Own funnel metrics (CPL, CAC, pipeline contribution, ROMI) and provide clear reporting on performance by channel, campaign, and segment
Budget Management – Manage demand generation budget allocation across paid digital, events, and ABM programs; forecast performance and measure spend efficiency
Team Leadership – Build, mentor, and inspire a high-performing team, fostering innovation, accountability, and collaboration
Qualification
Required
12–15 years of B2B marketing experience, with 5+ years in demand generation leadership roles
Proven success driving demand for a global company, with direct ownership of U.S. pipeline creation
Deep expertise across ABM, lifecycle nurture, and program orchestration (digital, field, and partner-driven)
Hands-on experience leading paid digital channels (search, social, display) and optimizing multi-channel campaigns
Strong understanding of segmentation across Enterprise and Mid-Market, with tailored strategies by industry and persona
Track record of balancing always-on demand programs with point-in-time campaigns to sustain predictable pipeline growth
Strong analytical skills; ability to connect marketing activity to revenue outcomes and present actionable insights
Experience partnering closely with SDR, Sales, Customer Marketing, Events, Field Marketing, and Regional teams to drive alignment and conversion
Familiarity with modern MarTech stacks including HubSpot, Salesforce, Demandbase, Qualified, Clay, Outreach, UserGems, and Folloze
Strong leadership and team development experience in high-growth, fast-paced environments
Bachelor's Degree in Marketing or related field highly desired
Preferred
MBA from an accredited University preferred
Benefits
Company equity
Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
Generous PTO and Sick Leave
401(K) with generous company match
Disability, Life Insurance and Ancillary Benefits
And much more!
Company
Netradyne
Netradyne engages in improving fleet safety through computer vision and in-depth data analysis.
501-1000 employees
H1B Sponsorship
Netradyne has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (1)
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$352.52MKey Investors
Point72 VenturesSilicon Valley BankSoftBank Vision Fund
2025-01-16Series D· $90M
2022-09-07Debt Financing· $65M
2021-07-15Series C· $150M
Leadership Team
Avneesh Agrawal
Chief Executive Officer
David Julian
CTO
Recent News
2025-12-09
2025-11-12
Company data provided by crunchbase