Weigel Broadcasting Co. · 5 months ago
Vice President, Affiliate Engagement and Network Marketing
Chicago, IL
Full-time
Onsite
Director/Executive
$166K/yr - $200K/yrWeigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois, known for its national television networks and local broadcast stations. The Vice President of Affiliate Engagement and Network Marketing will lead efforts to communicate and engage with network television affiliates, driving local market awareness and ad sales while overseeing marketing campaigns and promotional strategies for Weigel's TV networks.
BroadcastingContent Delivery NetworkMedia and EntertainmentTVTV Production
Responsibilities
Oversee all affiliate promotion priorities and planning for company networks
Oversee media buying, negotiation, plan auditing and results reporting
Oversee local affiliate media support as needed
Work with Programming on timely annual programming event calendars
Work with Affiliate Relations on prioritizing selected sales opportunities for local affiliates
Work with Network Marketing and Creative Services as they develop creative assets to support affiliate promotion
Identify, set and communicate affiliate promotion priorities
Develop and maintain continuing communication strategies and relationships across affiliates to enhance their engagement with and support for Weigel networks
Amplify Affiliate Relations communications on sales opportunities to local promotion personnel
Assign production and delivery of affiliate presentation materials and assets
Assign production and delivery of affiliate promos
Communicate with affiliates about all network promotion and marketing priorities and opportunities, report back on affiliate feedback, successes and challenges
Reports- • Network Marketing Coordinator responsible for affiliate marketing media support and other duties within Network Marketing • Affiliate Promotion Manager for assignment of affiliate on-air promotion elements
Collaborate- • Work with Affiliate Relations on affiliate communications and deliverables • Work with Network Marketing, Graphics and Creative Services leaders of on strategic affiliate deliverables • Collaborate with Senior Leadership on outside media strategy and opportunities • Manage and implement network outside media • Report to SVP Network Marketing
Qualification
Required
Professional work experience in marketing, affiliate relations and/or media buying at a television or cable network, studio, television group or major market TV station
Media strategy, negotiation and buying experience that met delivery, efficiency and results metrics
Professional, collaborative and effective relationship and communication skills; poise in executive and professional presentations
Familiarity with strategic and creative marketing for linear TV audience development and retention
Collaborative and adaptive approach working across teams and organizations
Ability to work full-time in the Chicago corporate office location
Benefits
Medical, Dental, Vision, Life Insurance package
Long Term Disability Insurance
HSA Plan
401k with Company Match
Vacation/PTO/Sick/Paid Holidays
Paid Qualified-FMLA Leave
Tax-free Transit
Discounted Parking Access
Convenient access to highways and public transportation
Company
Weigel Broadcasting Co.
Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois.
Founded in 1964
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Alvin Pritchard
Chief Financial Officer
Recent News
2026-01-07
TV Technology
2025-09-03
2025-07-31
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