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Publicis Groupe · 1 day ago

Vice President, Product Management

New York, NY

Full-time

Onsite

Director/Executive

$163K/yr - $257K/yr

10+ years exp

Publicis Groupe is a global leader in communication, and they are seeking a highly experienced and strategic Vice President of Product Management to lead their team responsible for Content Decision Engine solutions. The role involves defining product strategy, driving innovation, and leading a team to develop data-driven products at scale.

AdvertisingMarketingPublic Relations

Responsibilities

Define and implement a comprehensive product strategy for the content decision engine solution in line with the company's mission, values, and business goals

Drive the overall vision for the product suite, setting the standard for design excellence and innovation in partnership with executive management and vital team members

Define and implement the product roadmap, taking into account market trends, competitive analysis, and customer feedback to promote ongoing product improvement and innovation

Cultivate a culture of creativity, collaboration, and continuous learning within the product management organization

Provide strategic direction, performance feedback, and professional development opportunities to team members

Supervise and analyze market trends, competitive landscape, and new technologies related to media planning and provide strategic recommendations to the executive team

Drive innovation through cross functional collaboration with research, data science, engineering and clients

Collaborate closely with Groupe internal departments and client teams to understand their needs and requirements

Define prototypes to show proof of concept and test specific hypothesis with clients

Work closely with Data Science, Engineering, Marketing, and other team members to ensure alignment and implement the product vision

Own and execute product backlog in collaboration with product operations, engineering, and design

Communicate effectively with executive leadership to provide updates on initiatives, strategies, and performance metrics

Represent the company as an inspiring leader in the community through speaking engagements, conferences, and publications

Drive thought leadership internally by sharing insights, trends, and standard processes

Qualification

Product ManagementAdvertising TechnologyCreative ProductionCross-Functional CollaborationData-Driven Decision MakingProject ManagementInnovation PassionLeadership SkillsCommunication Skills

Required

Bachelor's or Master's degree in Computer Science, Engineering, or a related field

Extensive experience in product management (typically 10+), specifically in the Advertising Technology space, with focus on dynamic creative, cross-media channel allocation, ad operations, and content production

Proven track record of successfully driving product strategy, roadmap development, backlog management, and product delivery in a global context

Deep understanding of creative production in relation to campaign execution

Deep understanding of cross-functional collaboration/processes in multi-channel campaign orchestration

Deep understanding of dynamic creative practices and interfacing with 3rd Party platforms in creative execution (DAM, Ad Servers, DCO Providers, CRMs)

Experience working with clients to gather requirements and translate them into scalable and innovative out of the box product solutions

Excellent leadership and people management skills, with a demonstrated ability to build and lead high-performing teams

Strategic mindset with the ability to analyze market trends, identify business opportunities, and make data-driven decisions

Outstanding communication and presentation skills, with the ability to effectively collaborate with stakeholders at all levels, including executive management, engineering teams, and clients

Strong project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment

Passion for innovation, staying abreast of the latest industry trends, and driving continuous improvement in products and processes