Vice President, Product Marketing jobs in United States
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Illumio · 11 hours ago

Vice President, Product Marketing

positionSunnyvale, CA
timeFull-time
remoteHybrid
seniorityDirector/Executive
date15+ years exp

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. The Vice President of Product Marketing will lead the overall product marketing strategy, collaborate with teams to understand market needs, and drive alignment across product, marketing, and sales efforts.

Cloud SecurityCyber SecurityData CenterSaaSSecurity
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies
Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators
Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints
Champion the voice of the customer to ensure products and marketing resonate with target audiences
Lead the development of go-to-market plans for new product launches and feature enhancements
Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams
Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition
Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions
Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation
Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth
Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams
Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns

Qualification

Product marketing strategyGo-to-market strategyCloud cybersecurity experienceB2B/B2C marketingSaaS experienceCompetitive analysisData-driven mindsetLeadership skillsCommunication skillsTeam management

Required

Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role
Must have a Cloud-focused cybersecurity background
Proven success in leading cross-functional teams to launch and grow products in a competitive market
Strong background in B2B/B2C marketing, preferably within [industry or vertical]
Experience with SaaS, technology, or other fast-moving industries is highly preferred
Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging
Strong leadership and team management skills with a track record of building and mentoring high-performing teams
Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams
Data-driven mindset with experience using analytics and market research to drive decision-making
Ability to work in a fast-paced, dynamic environment while managing multiple priorities
Bachelor's degree in Marketing, Business, or a related field

Preferred

MBA or advanced degree is a plus

Company

Illumio

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Illumio, the breach containment leader
dateFounded in 2013
location
Sunnyvale, California, USA
people-size501-1000 employees
web-link
http://www.illumio.com

H1B Sponsorship

Illumio has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (44)
2024 (26)
2023 (21)
2022 (12)
2021 (19)
2020 (24)

Funding

Current Stage
Late Stage
Total Funding
$557.5M
Key Investors
Thoma BravoJ.P. Morgan Asset ManagementGeneral Catalyst
2021-06-23Series F· $225M
2019-02-07Series E· $65M
2017-06-07Series D· $125M

Leadership Team

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Andrew Rubin
CEO & Founder
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Anup Singh
Chief Financial Officer
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Company data provided by crunchbase